Category: Food Industry

Latest Business Trends this 2023!

Living in a world where the only thing constant is change, staying relevant is crucial. 

But with the fluctuating market landscape continuing to change, entrepreneurs must be able to keep up with the trend. Take a look at some of the latest news and trends in businesses this 2023 and check what you could apply to your business!

 1. The Pace of Digital Change

 It seems as though every day we are welcomed by new innovations and advancements that offer us a much more efficient way to various processes that have the power to drastically change our way of living. As we get to understand how this change is becoming more prevalent, businesses need to step up and start integrating the right technology into their business processes.

 2. A Demand for Corporate Social Responsibility

As the effects of climate change become more evident, people are now demanding action from businesses to do more than just pass the responsibility of recycling to consumers. As this demand grows, businesses are under increasing pressure to produce environmentally conscious products, and business owners who are able to meet this demand are seeing significant support and returns.

For businesses that are able to embrace sustainability and prioritize the planet alongside profit, the opportunities for growth and success seem to be leaning toward a positive light. 

3. A More Interactive Customer Experience 

Customers crave experience but it doesn’t mean sacrificing good value and high standards. Both contribute in some way to the satisfaction we get from choosing, buying, and using the things we pay money for. 

The role that technology plays here is to ease users’ lives by making things easier and more convenient. Most digital marketing AI and algorithms aim to improve the user experience. Take, for example, search engine optimization (SEO), an innovation designed to provide users with better access to content relevant to them. By using this, it creates a better experience for the customers as it gives them convenience and easy access to the information catered to their liking. It’s clear to see that businesses need to put resources into digital marketing to better serve their customers by enhancing their online experience

 Letting this all sink in, we get to see that we are now living in a world where the dynamics have been drastically changed because of various trends, and because of this, it prompts businesses to remain ahead of the game by being flexible and adaptable.

See our services to help your business be equipped and thrive to market your brand this 2023.

Loyalty Program Studies Shows Success for Business in The Philippines 2023

Too many businesses are busy finding solutions to lowering costs and they often overlook that building close relationships with customers through a loyalty program is one of the most economical ways to keep costs down. So, how does keeping customers convert into financial gains? 

Think about how much it costs to keep an existing customer happy compared to how much it costs to bring in a new one. Advertising and marketing are costly investments that may add up quickly when trying to bring in new customers. The average cost of acquiring a new customer is five times more than keeping an existing customer. And that speaks volumes. 

If ever you’re eyeing to create a loyalty program for your business, here are some benefits you would get that you can think about as you weigh all your choices: 

1. Increased Customer Retention 

Loyalty programs are an efficient method of increasing customer retention, which is a key aspect of any company’s overall success. Businesses can encourage customers to continue purchasing from them by providing such incentives, hence raising customer retention rates. In fact, according to an Accenture survey, loyalty program members in the Philippines spend 12% more on each transaction and 27% more annually than non-members. This increased spending translates into better revenue for firms.

2. Enhanced Customer Engagement 

Loyalty programs also help businesses to engage with their customers in a more personalized and meaningful way. By collecting customer data such as purchase history, preferences, and demographics, businesses can create tailored marketing campaigns and promotions that resonate with their customers. For instance, a study by Colloquy found that 54% of Filipinos want personalized offers and recommendations from loyalty programs. By providing such personalized experiences, businesses can build stronger relationships with their customers and increase customer loyalty.

 3. Improved Brand Loyalty

Loyalty programs not only improve customer loyalty but also foster brand loyalty. Customers who have high regard for a brand are more inclined to share and promote the brand to others, resulting in more customers and increased revenue. Additionally, it was also stated from a study by The Loyalty Report that 79% of Filipinos would promote and recommend a brand to others if their experience with regards to the company’s loyalty programs are good. By providing a positive and rewarding loyalty program experience, businesses can enhance brand loyalty and gain new customers through word-of-mouth marketing. 

4. Increased Customer Lifetime Value

 Lastly, loyalty programs can increase the lifetime value of customers for businesses. By encouraging customers to make repeat purchases and spend more, businesses can increase the revenue generated from each customer over their lifetime. According to a study by Bond Brand Loyalty, loyalty program members in the Philippines have a higher customer lifetime value, spending an average of 39% more than non-members. This increased spending over the customer’s lifetime translates to higher revenue for businesses. 

We can see that Loyalty programs have proven to be successful for businesses in the Philippines – it’s even backed up by multiple studies that indicate how creating one could result in an increase in customer retention, engagement, brand loyalty, and customer lifetime value. So what’s there to think about? Start and take advantage of this marketing strategy before it’s too late! Start your loyalty program with ZAP– the No. 1 Loyalty Program Provider in the Philippines.

Little ZAP’s of Love Campaign: A Love Food Adventure to Join This February 2023!

Calling all the Foodies! This February, ZAP is launching a love campaign called “Little ZAP’s of Love!” It’s all about spreading love and happiness by treating yourself or others in what way you might ask? Food Delivery! 

What Is Little ZAP’s of Love?

Little ZAP’s of Love is a campaign to celebrate all the different types of love that you can feel for anyone in your life this 2023!

The goal is  to surprise both new and loyal customers of ZAP Merchants who will order during our campaign. Participants have the chance of winning surprises such as meeting their favorite influencers and getting a surprise delivery!  

How Can I Join Little ZAP’s of Love?

Little ZAP’s of Love is a campaign that embodies all the different types of love that you have in your life: family, friends, pets, career, hobbies, and more! But why not celebrate it with some yummy food? Yes you can join our Love Campaign by simply ordering some yummy food from our selected merchants until Feb.27,2023! Here are the steps: 

1.) Order to any of our selected merchants such as Yogost, Project Kitchen, and Take Root on Feb 6-28, 2023! 

2.) Enter the following codes in the “Notes” section upon check out from their E-Stores!

Jerico Code: JCOZAP

Yani Code- YNIZAP

Charlize Code- CLEZAP

3.) 6 lucky winners will be announced in our IG Page: PoweredbyZAP on Feb 28, 2023!

4. Winners will have a surprise delivery by their favorite influencers on March 3, 2023!

What Are The Terms and Conditions of Little ZAP’s of Love?

– Customers must place their orders until Feb 28,2023 and pick March 3 as the date for delivery to get a chance to have their order delivered by an influencer.

– Orders must only be within Metro Manila.

– Customers who place their orders only with participating ZAP E-Store Merchants will get this one in a million chance!

This February, hop into a love adventure! Don’t miss out on this amazing opportunity to win great prizes and help spread happiness to others by joining us on our social media page! Details will be posted soon so keep your eyes peeled and get ready to be inspired by our new campaigns!

ZAP Loyalty for Nature Republic : Online + Offline Loyalty for Customers

When we hear Nature Republic, we instantly think of skin care products! Nature Republic is known as a brand that advocates wellness by using 100% natural ingredients found in nature all around the world. Every product item is authentic from South Korea. The skincare enthusiast in you might be screaming in joy, but there’s more for you in store! 

Today, selfcare no longer means just going to spas, but actually taking the time to invest in healthcare such as skincare products and doing it at home! Their tagline “Journey to Nature” speaks more about the quality of every product that they are offering us. They use a variety of natural ingredients like aloe, argan oil, marine collagen, green tea, shea butter and more. 

Nature Republic Rewards

Like any business, Nature Republic wants to make every customer’s journey exciting and fun! Who wouldn’t want to reward such loyal consumers? That’s why  Nature Republic partnered with ZAP with their loyalty program that’s integrated in their website’s system. Now, customers get to earn points and rewards after shopping and are already looking forward to their next purchase to accumulate more points and to save more! 

The process is easy and the benefits for your customers are great! 

How to Join the Loyalty Program in Nature Republic

  1. Register in their store

You can join the Loyalty Program by simply registering your phone number on the tablet when you pay and visit their store.You’ll instantly get notified of your points balance and you can use it for every purchase. 

Ready to spend your points? Enter your mobile number again and get your one-time pin to pay for purchases using the points. Click here for the step by step process. 

  1. Register Online: 

Can’t visit the physical store? You can also register and shop online, as well as redeem points just like visiting an actual branch! Simply go to Nature Republic’s website and click the NR (Nature Republic) Rewards widget on the lower right corner of the screen. 

Step One: Enter your number. 

Step Two: Get notified and enter the one-time pin. 

Step Three: Enter the number of points you want to redeem! 

Now your points will turn into Shopify coupons that you can use at check out. Click Here to join Nature Republic’s Loyalty Program and earn points & rewards! 

ZAP’s Loyalty Program: Offline + Online Loyalty for Customers

ZAP’s Loyalty Program enables merchant’s like Nature Republic to recruit loyal customers and make their membership and shopping experience exciting and rewarding both offline and online! Sustaining your company’s edge in the marketplace and giving value to your customers shows the growing success of your business. Interested? Contact us. 

Healthy Mukbang Options for You! 

Yummy Mukbang videos have emerged and stayed as a trending food culture due to lots of people wanting to try out various food options that are mouthwatering and delicious! The dessert lovers choose their sweet treats from ice cream, candies, cakes, cookies, and more. Meat lovers have their  chicken, pork, and beef cutlets! But what about vegetarians and vegans- don’t they get to have mukbangs? Sure they can! 

Most Vegans can relate to the struggle of finding fast food restaurants that have plant based food options in their menu. It’s hard to ensure that you’ll always find something within your diet and chosen lifestyle! Behold! We’ve got these top healthy food picks for you to try and enjoy with your friends as a mukbang. 

Brother’s Burger:

Brother’s Burger was known for their uniquely-seasoned flame-grilled designer burgers and sandwiches. Since the burger industry continued to grow and innovate, it was only recently that they decided to  explore other styles of making burgers special! Hence the creation of their plant-based veggie burgers!

  • Brothers Veggie Burger

Healthier Version of the Brothers Burger Grilled Vegetarian patty with tomato catsup, homemade Mayonnaise, topped with fresh lettuce, onions and tomatoes on a warm toasted oatmeal bun! Order here. 

  • Brothers Veggie Lettuce Wrap

One of their best-sellers is their Veggie Lettuce Wrap! Their ingredients are fresh pickles and tomatoes with wrapped lettuce and your choice of added toppings and dips. This meal is 100% meatless! Order here. 

Take Root:

Take Root is a junk-free snack company! They’re known for their best-selling Kale Chips that’s gluten-free and vegan! They are committed to serving natural products, they source their pesticide-free veggies from small local farms and season their vegetables with nuts, herbs, and spices. They don’t fry, but only dry their vegetable chips!  

  • Kale Chips

Here’s an alternative healthy chip for you! Take Root offers you their flavorful kale chips like rosemary peppercorn, balsamic vinegar, cheezy vegan, and more! These chips are equivalent to 2 servings of your daily greens. Take your pick and Order here!

  • PB Cups

Looking for ways to satisfy a sweet tooth, naturally?  Peanut butter cups are an all-time favorite treat of Take Roots! When they say their Peanut Butter Cups are CLEAN, they mean it! There are no artificial additives or preservatives in their recipe- just a few all-natural, quality ingredients that you can feel good about. Utterly irresistible. It’s also Gluten-Free and Vegan. Order here

Pizza Plant:

Pizza Plant offers you 100% fresh, delicious, and plant based pizza with different flavors for you. They have branches in Eastwood, Quezon and also San Juan in Metro Manila. They also have an online store for easier and faster ordering!

  • Margherita

Their Margherita is a simple and classic pizza appreciated by everyone. Allergens: Cashews, Gluten. Order here!

  •  Italian Sausage Pizza   

A fresh take on our version of Italian sausage using soy protein to round off with crisp onions and bell peppers. Allergens: Cashews, Gluten, Soy. Order Here! 

Excited and pumped to have your own healthy mukbang? Visit their websites and shop now! 

ZAP’s Loyalty Food and Beverage Merchants: A Testimony

If you’re in the Food and Beverage Industry in 2022, transitioning into digitized service to make a more efficient and effective marketing approach is the game to serve your food and drinks better. 

Here’s a closer look at how digitalization has helped restaurants bounce back. Hear from our Loyalty Merchants! 

The Rise of Digitalization on The Food and Beverage Industry: 

The USDA’s Foreign Agricultural Service (FAS), expects six percent sales growth in the Philippine Food and Beverage Industry. It’s because of the rise and transition of businesses being able to make their products and services available online and implementing loyalty programs for their customers. 

Digitalization has aided restaurants in operating more efficiently with the implementation of self-ordering kiosks, which is ideal for collecting relevant customer data, reducing the time and money spent on manual errors, and cutting down on labor costs.

The rise of digital technology have helped restaurants provide more than dine-in offerings. It has allowed customers to enjoy their food without leaving the house. Contactless payments, delivery services, online and in-app ordering options, loyalty and rewards programs, drive-thru, and curbside pickup are some examples of innovations restaurants are trying to adopt.

Testimonies of ZAP’s Loyalty Merchants:

ZAP’s Loyalty Program: Even Beyond Covid-19

Launching a membership program can be daunting as it is something new to your marketing strategy. With the ZAP team, we make your life easier by offering premium account management services. We will guide you through the creation of the program, launch and in-store training.

ZAP’s Loyalty Program enables merchant’s to recruit loyal customers and make their membership and shopping experience exciting! With the Philippines’ growing Food and Beverage Industry, sustaining your company’s edge in the marketplace is a must. Discuss your business with us!

Chinese Cuisine Top Picks For You to Try! 

Wondering where to order some traditional Chinese food? Don’t worry! If you want to satisfy your cravings —our top picks are definitely the best place to start! You won’t feel unsatisfied once you try some steamy flavorful noodles or different kinds of meat servings, dumplings, pork cutlets, tender chicken dishes, and more! These top picks truly capture traditional Chinese Cuisine!  

Wu’s Kitchen

Wu’s Kitchen is a Filipino-made brand that was inspired by the owner’s love for the authentic Roasting food practice from Hong Kong. Wu’s Kitchen launched their online presence in 2016 and the concept quickly gained popularity. If you’re not sure what to try or where to start, their Premium Roast Duck dish is undoubtedly their best-seller. What are you waiting for? Order online

Tuan Tuan Chinese Brasserie

The signature curry & noodle soup at Tuan Tuan Chinese Brasserie is widely perceived as the best quick and hearty Hong Kong comfort meal. Particularly noteworthy is their Hong Kong Soy Chicken on Clay-pot Rice which is absolutely mouth-watering! At Tuan Tuan, you get a one-of-a-kind dining experience by elevating classic Chinese cuisine within a sleek yet welcoming French inspired setting. You may order online!

Yao’s Kitchen

The signature curry & noodle soup at Tuan Tuan Chinese Brasserie is widely perceived as the best quick and hearty Hong Kong comfort meal. Particularly noteworthy is their Hong Kong Soy Chicken on Clay-pot Rice which is absolutely mouth-watering! At Tuan Tuan, you get a one-of-a-kind dining experience by elevating classic Chinese cuisine within a sleek yet welcoming French inspired setting. You may order online!

Golden Bamboo

Golden Bamboo Restaurant takes great pride in preparing traditional yet innovative Chinese dishes with only the freshest ingredients. It’s ideal for group celebrations with friends and family who love exquisite contemporary Chinese cuisine. Satisfy your cravings with their handcrafted Dimsum and spicy noodle soup and order online

Little Beijing

Despite only being in the market for less than a decade, Little Beijing has made its way in competing with some of the most renowned Chinese restaurants. Little Beijing is one of the top Chinese food restaurants in town that’s reasonably priced. They provide catering services, online deliveries, take-out options, and curbside pick-up! And while you’re at it-  General Tso’s Pork is definitely a dish to order!


It’s not hard to understand why people enjoy dining at restaurants. The opportunity to leave the house and have a meal prepared and served to you is too good to pass up. It’s a great way to spend quality time with loved ones with an ambiance that’s new to us. But oftentimes, after a long day, nothing beats having your food delivered to you and enjoying it in the comfort of your own home!

E-Store: Is It The Right Medium for My Business? 

In the last five years, there has been explosive growth in numerous industries, and online shopping is only one example. In 2022, the global e-commerce sector is expected to reach a staggering $5.55 trillion, in fact, it is anticipated to increase even higher in the coming years. There’s no denying that the growth of e-commerce has changed the way people shop, and it challenges entrepreneurs to meet the demand of the consumers.

In the world of e-commerce, numerous technologies allow for fast responses and round-the-clock service, both of which greatly benefit the satisfaction of customers. With a fast-paced society and a very competitive industry, beginning an online store may be the best option. Given that an online store can operate without the overhead costs and limited space of a physical shop, it’s simple to see why so many business owners are drawn to this innovation. Read on to know more about well-known shops that have shifted to becoming E-stores and how it helped them thrive and stay in the market!

This is My Food Type Industry: Is E-store still for me? 

We can all see how both fast food joints and even fancy restaurants are  embracing technology to improve their customers’ dining experiences. Many businesses are making the transition to either switch or add online retail as a sales channel because it allows them to reach a larger customer base with fewer resources than are necessary for brick-and-mortar locations, but is it applicable to any type of industry? 

Below are some of the well-known businesses in the Food and Beverage Industry with different types of product offerings that utilize E-stores:


Vikings is one of the best buffet experiences in the country, featuring a variety of flavours that can’t be found elsewhere. However, is there a need to shift to an E-store with this kind of industry? Vikings seemed to think it would be beneficial. Currently,  they have utilised different E-commerce approaches like loyalty programs, promos & discounts, and creating a website that allows customers to read blogs and reviews and be notified of current exciting deals! Their decision to add an E-store as another sales channel has made the buffet resto unlock new opportunities making Vikings more flexible with the different demands of customers- be it in physical stores or online! 

Macao Imperial Tea   

Macao Imperial Tea is best known for its Espresso line that offers ice-blended drinks and many other varieties of beverage that caters especially to sweet-tooth consumers. However, the milk tea industry has been emerging with more competitors making the market a tough sector to survive at. Competition in the milk tea market has heated up significantly over the years providing customers with a wider selection. Businesses risk losing customers if they don’t modify their strategies to accommodate the changing demands. Fortunately, Macao Imperial Tea has proactively decided to jump into the transition in establishing an E-store and has now adopted cashback points that entice customers to keep coming back! Currently, Macao is still one of the leading players in the market.

Jipan Cafe & Bakeshop  

On-the-spot bakery goods, including pastries, bread, and cakes, have made Jipan Cafe famous. Besides pastries, they also offer a variety of traditional Japanese dishes. But as we all know, baked goods and sushis are perishable inventory so if they aren’t sold today, they will most likely end up in the bin. By establishing an online presence, Jipan Cafe & Bakeshop has created another sales channel that would lessen the risk of having inventory go to waste.  Being an E-store has also helped the bakeshop garner more customers through their loyalty programs and by adding pick-up or delivery services that can be accessed online. 

Food and Ecommerce Industry with ZAP E-store

For well over two years, nearly all of us have relied on online shopping and delivery services to satisfy what we want. To meet this demand, many companies are outsourcing development teams to create custom apps for marketing efforts.

But with ZAP Group,  building an online presence couldn’t be easier! ZAP connects consumers to different food and beverage businesses through e-store services that power online order fulfilment and build a relationship with customers that makes them want to come back. 

Businesses don’t need to shell out thousands of dollars for expensive website developers. Simply contact the ZAP team, and they’ll provide you with just about everything you need for a fully functional and effective online store!

Food and Beverage Industry: The New Look

photo from Pavel Danilyuk

The movement of the Food and Beverage Industry to the future is loud, fast, and near. Everyone loves good food. Who doesn’t? We bond over it, enjoy great times, celebrate, and make memories with the best people around us. It has become part of our warm and creative culture that we’ve grown to take care of. The Food and Beverage Industries that we have witnessed being back during the pandemic are now starting to make a movement- a comeback that will change the way we appreciate our age of digital progress, our time to move and thrive, and of-course food!  

We have shifted drastically to more efficient, safe,and fast food-shopping. No more missing out on our favorite cravings! Our favorite food restaurants and drink shops have heard us. They’re finally serving again- and this time, even better! And we believe that there’s more to come. Are you part of the new movement? 

Food and Beverage Industry: Back on Their Feet

People are always in for exciting and thrilling experiences when it comes to food and drinks! But,  due to restrictions and the pandemic, it’s good to be cautious. While eating out is a great experience- when we think of our family’s safety it could be a factor to have options to deliver. You might ask “But, wait… is our favorite restaurant servicing deliveries? “Could we order online?”  The answer is yes! More and more restaurants are now shifting to a more accessible way of making their food, drinks,  and services available to you. Not just that, they’re improving on giving loyalty rewards, coupons, and exciting deals for their customers to enjoy their overall e-shopping experiences. They’re making their foundations stronger and making better enterprise and marketing plans smarter and efficient. 

Faster and Easier 

The idea is for food to be delivered fast and accessible to customers. Food and Beverage industries like Vito’s BBQ, Mcdo, KFC, Yogost, and Heavenly know better that investing on what would make their restaurants deliver better is the key to get back on the game. The new look is speed, quality, and engagement to the customers. But how? 

Technology plays a big role as we now live in a digital era. Instead of it being a problem for restaurants to be left behind, they’re bringing about wits and determination to step up and meet their customers by utilizing available data, services, and online platforms like social media to step up their marketing efforts and aim to be successful. We’re not just talking about targeting millennials- we’re talking about the entirety and the continuous shift to deliver better and adapt to the current situation of pandemic and lockdowns. 

The Food and Beverage Industry is now moving into a new phase, and trusted companies like ZAP that’s offering e-store platform and Loyalty Programs are one of the key-roles that have helped more than 2,000 F&B merchants of any size go online. Whether you are a business that’s small but aiming to grow big and wide- ZAP team is here to help. We are made for the food and restaurant industry. We will equip you to accept, fulfill, and deliver orders to customers with ease with your very own branded eCommerce website. With the ZAP Group Team, merchants are able to offer same-day delivery with Grab, Lalamove, or Borzo integration. Give customers an easy-to-use online ordering platform for instant or scheduled pick up or delivery. Interested? Contact us!