How ZAP Loyalty Helped These Companies Grow

More than becoming the Philippines’ leading loyalty and rewards platform, ZAP is proud of the solid partnerships it has built with over 1,000 companies across various industries for the past 11 years. By providing tools and services that foster genuine and lasting customer relationships, ZAP has become a cornerstone of growth and success for its partner merchants.

Making Loyalty Easy for Chatime Philippines

When Chatime Philippines, everyone’s favorite teahouse hangout, wanted to amp up its sales with a loyalty program, it wasn’t sold on the traditional loyalty card setup. They wanted something simpler and more user-friendly for both customers and staff.

Enter ZAP Loyalty, with its mobile-number integration system seamlessly integrated into Chatime’s POS terminals. The result? A whopping 80% surge in customer engagement!

“The usage rate now in some stores is as high as 80%,” says Chris Chua, Co-founder and Finance Director of Chatime Philippines. Since partnering with ZAP, their franchise has even earned recognition for being among the top three best practices among all international Chatime partners.

Unlocking New Features for the PTT Group

As the Thai oil and gas giant PTT ventured into the Philippine market, it needed a strategy to stand out from the competition. By partnering with ZAP, PTT created a unique loyalty program that offered better prices and rewards for returning customers, giving them a leg up against industry giants like Shell and Petron.

Since signing up with ZAP Loyalty, PTT saw a staggering 200% increase in customer visits and a jaw-dropping 65,754% increase in points redeemed within just two months of launching their “Blue Card” loyalty program. Plus, they gained a powerful new tool – real-time branch performance monitoring. “Some stations had such a good reception to the program that they would be the ones to take the initiative and ask us about updates regarding the loyalty cards and system,” says Jonah Angeles, Corporate Communications Manager of PTT Philippines.

Empowering F&B Partners with Innovative Tools

When the pandemic hit, and businesses faced store closures, ZAP stepped up by creating the ZAP E-Store, a fully customizable e-commerce platform tailored for food and beverage merchants. This game-changer helped restaurants of all sizes accept, fulfill, and deliver orders seamlessly.

Since its launch in 2020, F&B businesses have praised the ZAP E-Store‘s streamlined experience. The Black Bean cafe notes, “The E-Store helped us minimize the actions needed from our customers, so unlike other applications, most carts were converted to successful purchases. It helped us stay aligned in our standard of service.” 

Vito’s BBQ founders also praise the convenience brought about by ZAP’s new platform: “ZAP significantly made the process of bringing our BBQs to our customers much easier and faster.”

And the innovation doesn’t stop there. This year, F&B businesses can look forward to another pioneering tool launched by ZAP: ZAP Reservations. With this new platform, restaurants can simplify the table reservation process by allowing customers to book tables in real time.By staying in tune with changing customer needs and continually innovating, ZAP remains committed to bridging the gap between merchants and customers, driving success and growth for its partners.

Did You Know You Save 10% Cashback When You Sign Up On ZAP’s Loyalty Program?

Attention, bargain hunters! Want to snag the hottest deals and score up to 10% cashback on purchases from your favorite spots like Chatime, Nature Republic, and Kamiseta Skin Clinic? Look no further than the ZAP Loyalty Program!

What is the ZAP Loyalty Program?

The ZAP Loyalty Program lets merchants come up with unique rewards programs that incentivize customer returns and loyal patronage. Simply put, ZAP makes earning and redeeming points at all your go-to brands possible, making every purchase feel like a win-win.

How can I sign up for ZAP Loyalty?

Signing up with a ZAP-powered Loyalty Program is easy! Just swing by any of ZAP’s partner stores and sign up for their loyalty program. Whether you drop your digits, swipe a card, or make a purchase, you’re on your way to racking up rewards.

Once you’re in, you can start earning points with every buy or visit. Then, cash in those points for discounts, freebies, or other cool perks. Plus, score insider info on the latest promos and snag birthday surprises!

The best part? You can earn points whether you’re shopping online or hitting the stores, giving you even more chances to collect and redeem points.

Which Brands have a ZAP Loyalty Program?

ZAP works with over a thousand merchants across all kinds of industries, from food joints to fashion spots to wellness havens.

Hungry for deals? Chow down at spots like Vikings, Macao, Liang, Nabe, Mitasu, and Jipan. Need a retail fix? Hit up stores like Lego, Certified Calm, or Havaianas. And for some pampering, check out spas like HOO, Luminisce Skin Clinic, and Benibana Beauty Hub!

What kind of deals will I get with a ZAP Loyalty Membership?

When you sign up with ZAP, you can get up to 10% cashback on purchases at participating stores. Plus, unlock exclusive deals and coupons that’ll have you saving big on all your buys, online and off.

How do I stay in the loop on special deals?

Stay in the know by following ZAP on social media! Hit up the following pages for all the latest scoop on deals and promos:

ZAP Instagram: @poweredbyzap
ZAP Facebook: @poweredbyzap
ZAP Tiktok: @poweredbyzap
Youtube: ZAP Merchant Support
LinkedIn: ZAP Group Inc.

And don’t forget to keep tabs on your fave brands, too! Whether it’s in-store, online, or on their socials, you’ll always be in on the best deals when you’re connected with ZAP and their partner stores.Ready to start saving and scoring? Sign up for a ZAP-powered Loyalty Program today!

Charting The Course: Check Out Everything ZAP Has Planned For The Future!

Since its establishment in 2012, ZAP has strived to empower customers and businesses through its rewards and loyalty programs, and as it celebrates 11 years of supporting its partners with loyalty solutions, it has achieved and evolved into so much more.

From Humble Beginnings to Industry Innovations

The first version of ZAPtag, an open-loop loyalty program, launched in 2013 with 50 partner merchants. By the end of the year, ZAP had partnered with 230 merchants—a number that grew when it was updated to a closed-loop loyalty program, giving businesses even more control over their loyalty programs and improving customer loyalty.

However, that wouldn’t be the last time ZAP would have to adapt and innovate. In 2020, ZAP launched the ZAP E-Store in response to the pandemic when nearly all businesses shifted online. ZAP E-Store provided an e-commerce platform for businesses to sell their products and services online, which was also seamlessly integrated with the ZAP loyalty program. 

With timely moves and a merchant-first approach, ZAP has managed to stay relevant and ahead of the curve in their industry, with no plans of stopping anytime soon.

Always Looking Ahead

New Markets

As a company committed to helping businesses effectively foster relationships with their customers, ZAP is always exploring and embracing new opportunities and markets to serve. 

This year, ZAP is looking to broaden its reach by expanding outside of Metro Manila and beyond the Philippines. They will be rekindling their presence in Malaysia—once again offering new and improved services to Malaysian customers and businesses—further moving towards their goal of becoming the leader in loyalty solutions in Southeast Asia.

New Ideas

One of the new services it’ll be offering is a suite of business solutions that will help merchants get to know their customers much easier. Business owners will be able to gather insights on consumer behavior, create and launch personalized campaigns based on data, and receive feedback on their customers’ experiences. 

ZAP is also set to launch its new service and table reservation platform, ZAP Reservations, where customers can use their loyalty account to easily make reservations and businesses can efficiently stay on top of their operations. 

New Experiences 

ZAP wants to see its partner businesses grow alongside them. This is why it’s always looking for ways to enhance support and stay up-to-date on the latest innovations in technology. By boosting their A.I. efforts, ZAP will not only be improving its services; it’s also gearing up to introduce new platforms that adapt to the evolving needs of businesses and their customers. This way, it can continue to help businesses optimize their daily operations and customer relationship management.

ZAP has grown tremendously over the past 12 years, but it’s just getting started. ZAP envisions itself growing into an all-in-one, end-to-end platform that captures every interaction from the moment a customer encounters a business to the moment they come back. With 2,000 brands and 4 million users and counting, ZAP remains committed to continuously supporting and delivering loyalty solutions to its partners for years to come; this unwavering dedication is what keeps ZAP going.

Why ZAP Is the Best Loyalty Program for Your Business

Creating a successful loyalty program to boost your business can feel like a daunting task. Thankfully, ZAP’s Loyalty Program has got you covered, offering everything you need to engage your customers effectively and build lasting relationships.

Find out why ZAP is the go-to choice for local businesses, both big and small. 

1. Easy Integration for Your Customers

ZAP makes setting up and managing a fully branded loyalty program effortless. You can choose from four integration options—mobile numbers, loyalty cards, POS systems, or a Shopify widget—making it simple for your customers to earn and redeem points.

Behind the scenes, ZAP’s platform handles everything, giving you access to a detailed customer database, real-time analytics, and customizable features. With ZAP, keeping track of customer behavior, launching targeted campaigns, and rewarding loyal customers becomes a breeze, driving repeat business and building brand loyalty.

2. Tailored Rewards for Your Audience

A standout feature of ZAP is its customizable rewards programs. You can tweak point systems based on customer spending or visits, create special perks for VIP customers, offer unlimited digital coupons, run birthday promotions, and even send automated reminders to non-returning customers.

Simply put, ZAP’s flexible rewards system lets you tailor incentives to suit your unique audience, enhancing overall customer satisfaction.

3. Seamless Integration with Your Brand

Unlike generic loyalty programs, ZAP puts your brand front and center. It seamlessly integrates with your existing business platforms, including apps, websites, and POS systems, ensuring a consistent brand experience across all touchpoints.

4. Fully-loaded Loyalty Program Features

When you opt for ZAP’s Loyalty Program,  you gain access to a comprehensive suite of features:

• Fully Branded Program: Your brand takes center stage, with ZAP handling everything behind the scenes.
• Customizable Mechanics: Flexible points program based on customer spend or customer visits. 
• Customer Database: ZAP provides an easy way to know your customers’ gender, birthday, city, spending, and behavior data. 
• Real-Time Analytics: See everything as it happens in your online dashboard 
• Multi-tiered Membership: Create different levels for your VIPs and give them special perks. 
• Digital Coupons: Launch unlimited digital coupons for your customers.
• Customer Top-Up: Allow customers to fund their accounts with prepaid top-ups. 
• Birthday Promotions: Delight members and get them to visit you on their birthday. 
• Automated Non-Visit Reminders: ZAP automatically reminds non-returning customers to come back and track returns.
• SMS Broadcast Tool: Reach out to all your members through SMS.
• On-Field Engagement: Bring your loyalty program to events, pop-up stores, and deliveries.
• SKU Tracking: Identify what each customer purchased. 
• Import Current Members
• Integration with App, Website, and POS: Integrate your in-store loyalty program with your website or app. You can also integrate with any Windows POS at zero cost from your POS provider. 
• Account Management Support: Premium support includes in-store setup, training, and marketing assistance. 

5. Flexible Pricing Plans

ZAP offers customizable packages tailored to businesses of all sizes. Pricing is based on factors like the number of locations and desired features. Packages typically include access to the ZAP Loyalty Program, real-time analytics, and integration with apps, websites, and POS systems. Additional add-ons such as ZAP Survey, ZAP Loyalty Consumer App, ZAP Loyalty Cards, and ZAP Catalog are available at extra costs.

How to Get Started with ZAP Loyalty

Ready to take your business to the next level with the best loyalty program on the market? Schedule a demo or consultation on ZAP’s website at www.zap.com.ph or email at info@zap.com.ph. 

The ZAP team will work closely with you to understand your needs and create a customized package that aligns with your goals.

Once everything is finalized, you’ll be onboarded onto the ZAP platform, where you can start creating your fully branded loyalty program with the support of ZAP’s account management team.

Don’t miss out on the opportunity to elevate your business with ZAP Loyalty—sign up today!

Forging Partnerships, Fostering Success: The Role of Merchant Collaborations in ZAP’s Evolution

Since its launch in March 2013, the ZAP Loyalty Program has been on a meteoric rise, becoming the Philippines’ best customer rewards and loyalty platform. At the heart of its success are its deep-rooted relationships with over 1,000 partner merchants.

ZAP isn’t just about transactions; it’s about forging bonds across diverse sectors, offering tailor-made loyalty programs for every business, no matter the size.

By seamlessly integrating with existing business setups – such as POS systems, websites, and apps – and offering hands-on assistance, ZAP guarantees merchants a hassle-free onboarding experience. And it doesn’t stop there. ZAP teams up with merchants to understand their goals and objectives and craft solutions that keep customers engaged and eager to return.

Merchant Advantages with ZAP

Merchants aren’t just signing up; they’re unlocking a treasure trove of benefits. Firstly, ZAP’s loyalty program helps merchants build a deep understanding of their customers, cultivating stronger connections and driving repeat business. “With ZAP coming into the picture, we’re more able to build our consumer’s profile, and from the data, we can see the customers come back again and again, so we really see their loyalty to the brand being built up,” shares one of ZAP’s retail partners, Nature Republic.

Secondly, ZAP provides valuable insights into customer behavior, empowering merchants to tweak their offerings in real-time to better serve their audience. The owners of House of Lasagna attests to this: “ZAP’s tools on loyalty, customer analytics, and promotions provided us additional insights to deliver our No. 1 Lasagnas to more customers.”

On top of that, ZAP’s seamless integration makes operations a breeze, boosting efficiency and overall business performance.

ZAP’s Growing Merchant Network

ZAP’s journey to the top has been fueled by its merchant partnerships, which have broadened its reach and supercharged its value. By working with businesses across different industries, ZAP has not only expanded its offerings but also strengthened its foothold in the market. Plus, these partnerships are a win-win: ZAP’s innovations help merchants attract and retain customers, while merchant feedback fuels product improvements.

A Mutually Beneficial Relationship

ZAP’s commitment to its partners goes beyond mere lip service; it’s in action every step of the way. From personalized support to constantly evolving solutions based on partner input, ZAP ensures both sides thrive. Plus, transparency and open communication lay the groundwork for trust and shared success.

Overcoming Challenges Together

When the going gets tough, ZAP doesn’t shy away. During the pandemic, they stood shoulder to shoulder with partners, offering bespoke solutions to navigate choppy waters. Manila’s beloved bakery and sweets shop, Sugarhouse, shares, “You know what saved us during the first two months of the lockdown? It was ZAP. We just kept text-blasting our customers, and the response was amazing. It’s really easy using the ZAP Loyalty platform!”

ZAP also helped pivot businesses online by creating the E-Store. Designed for F&B merchants, the ZAP E-Store offers a fully customizable e-commerce website that helps accept, fulfill, and deliver customer orders via a delivery app integration.

Innovative Tools for Partner Success

ZAP doesn’t just keep up with the times; it stays ahead of the curve. Tools like ZAP Reservations are game-changers, giving customers real-time access to table bookings and helping restaurants optimize their operations.

Expanding Horizons

The future looks bright for ZAP as it sets its sights on new horizons. With plans to diversify its merchant network across various industries, such as healthcare, government, beauty, and wellness, ZAP aims to cater to a wider range of consumer needs while staying true to its flexible and customizable approach. Armed with emerging technologies and strategic partnerships, ZAP is poised to lead the charge into the future of customer loyalty.

Here’s How ZAP Loyalty Reshaped Philippine Consumption over 11 Years

For over a decade, ZAP has been more than just a rewards platform; it’s been a trusted ally for local businesses on their journey to financial success and sustainable growth. By offering powerful customer analytics and seamless integration, ZAP has empowered merchants to improve their products and offerings and, in turn, build meaningful and lasting connections with their customers. Let’s dive into how ZAP has transformed the way Filipinos shop, dine, and unwind!

Making Loyalty Simple and Accessible

Before ZAP entered the scene in 2013, loyalty programs were mainly reserved for big retailers, leaving smaller businesses out of the loop. Customers were bogged down with multiple loyalty cards and tedious paperwork just to earn a few points. 

ZAP revolutionized the rewards experience by introducing a mobile number registration system. This system makes it more convenient for customers to join loyalty programs without the hassle of app downloads or numerous forms. With user-friendly interfaces, both businesses and customers can enjoy a smooth experience, fostering greater satisfaction and loyalty.

​​Fostering Brand Loyalty and Repeat Business

ZAP’s customizable rewards programs and automated marketing tools have elevated customer engagement and loyalty across businesses of all sizes. Customers now actively seek out food and retail establishments where they can earn and redeem rewards, driving foot traffic and repeat purchases. Cashbacks and exclusive promos further incentivize customers, while personalized notifications and targeted campaigns keep them coming back for more.

A Shift to Online Shopping

When the pandemic forced businesses to close their physical stores, ZAP was quick to adapt. With the ZAP E-Store, F&B merchants could accept and process orders through a personalized e-commerce website. Thanks to a Grab and MrSpeedy integration, businesses could also offer immediate or scheduled delivery of orders. With this simple online ordering system, customers could enjoy their favorite treats from the safety and comfort of their homes. 

The E-Store’s cost-effective and easy-to-use platform encouraged ZAP’s partner merchants to fully embrace online entrepreneurship. By building a unique online presence, they not only stayed afloat in challenging times but also widened their customer reach. Plus, integrating ZAP’s signature loyalty program into the E-Store further boosted sales, allowing shoppers to continue enjoying special freebies and discounts.  

Elevating the Customer Experience

As businesses started reopening their shops post-pandemic, ZAP continued to innovate. The introduction of ZAP Reservations in 2024 simplified the dining experience, offering a user-friendly interface where customers can effortlessly reserve tables minus the cumbersome phone calls. By providing real-time insights into table availability, customers can select the perfect time for their visit, ensuring a stress-free dining experience.

Looking to the Future

With plans to expand into new markets and enhance its loyalty program, ZAP is committed to staying ahead of the curve. By leveraging emerging technologies like AI, ZAP aims to deliver even more personalized experiences for both customers and merchants.By continuously evolving and adapting to changing consumer needs, ZAP has become an indispensable partner for businesses looking to thrive in the digital age. As it looks toward the future, ZAP remains dedicated to driving meaningful engagement and fostering lasting relationships between local businesses and their customers.

From Inception to Excellence: Read about ZAP’s 11-Year-Long Journey

Amidst an ever-changing shopping landscape in the Philippines, loyalty programs have become lifesavers for businesses seeking success. Among them, ZAP stands out as a pioneer, offering a unique way to reward customers and keep them coming back for more. And now, as it marks 11 years in the country, ZAP has more reasons to celebrate!

ZAP’s Beginnings

The idea for ZAP began in 2012, when four friends – Dustin Cheng, Terence Lok, Angelique Uy, and Justin Lim – were pondering a common frustration. They sensed that businesses struggled to truly understand their customers, leaving a significant gap between merchants and loyal supporters.

Wanting to bridge that gap, they imagined a platform that gathered customer data and transformed them into actionable insights. Their main goal was to equip merchants with the tools to draw in customers and build lasting relationships that would encourage them to keep coming back.

Seeing the flood of loyalty cards overwhelming Filipino shoppers, the ZAP team knew they had to come up with a more straightforward approach. So, they introduced a mobile-number-based system. No more forms or app downloads – just tap in your mobile number to earn and redeem points, hassle-free.

With the support of Kickstart Ventures, backed by Globe Telecom, ZAP took its first steps with 50 partners in March 2013. Fast forward to today, ZAP proudly works with over 1,000 merchants.

Challenges and Setbacks

The journey to ZAP’s success wasn’t always smooth sailing. As the company gained momentum, its founders had to juggle multiple responsibilities—managing employees, securing merchants, training their staff, and sourcing hardware—all on top of their day jobs. 

They also encountered bumps along the way, like the need to shift from their initial open-loop loyalty program. An open-loop model allowed customers to earn points at one establishment and redeem them at other partner stores. Although customers enjoyed being able to shop and collect points from different merchants, brands were affected by consumers buying once and then going to another store to redeem.

To address this, ZAP shifted to a closed-loop loyalty program. Closed-loop meant that reward points could only be redeemed with the brands these were earned from. This move was a game-changer for ZAP, giving merchants more control over their loyalty program and increasing customer patronage. 

Innovations and Milestones

As ZAP grew a steady client base of small and big companies such as Total, Vikings, Chatime, and Kiehl’s, it also began to enjoy international success. In 2016, ZAP began its expansion to Malaysia via a Joint Venture with Asia’s largest low-cost airline, AirAsia. 

ZAP has also had to adapt amidst challenging times, especially during the pandemic. As ZAP’s clients faced shop closures because of in-store buying restrictions, the founders knew they had to develop a new business to stay relevant and, more importantly, help keep their partner businesses running. Thus, the ZAP E-Store was born. 

With the ZAP E-Store, F&B merchants could build their own online ordering and delivery system. By bringing their businesses online, ZAP’s partners could adapt to the new normal and open up to an entirely new network of customers.

In 2021, ZAP reached another milestone: it secured Series A funding from True Digital Group (TDG), the digital arm of True Corporation Plc, Thailand’s leading telecommunications and digital services provider.

Looking Ahead

ZAP isn’t one to rest on its laurels. In 2024, it launched a new product called ZAP Reservations, a cutting-edge platform set to revolutionize dining experiences.And ZAP isn’t stopping there. With eyes set on becoming the ultimate one-stop shop, ZAP aims to capture every customer interaction: from the moment a customer steps into a business’ doors—both in the physical and digital sense—to the point that they return. Its main goal is to add value that the merchant and customers will appreciate through its tools and services.