Author: Catherine Alcalde

Latest Business Trends this 2023!

Living in a world where the only thing constant is change, staying relevant is crucial. 

But with the fluctuating market landscape continuing to change, entrepreneurs must be able to keep up with the trend. Take a look at some of the latest news and trends in businesses this 2023 and check what you could apply to your business!

 1. The Pace of Digital Change

 It seems as though every day we are welcomed by new innovations and advancements that offer us a much more efficient way to various processes that have the power to drastically change our way of living. As we get to understand how this change is becoming more prevalent, businesses need to step up and start integrating the right technology into their business processes.

 2. A Demand for Corporate Social Responsibility

As the effects of climate change become more evident, people are now demanding action from businesses to do more than just pass the responsibility of recycling to consumers. As this demand grows, businesses are under increasing pressure to produce environmentally conscious products, and business owners who are able to meet this demand are seeing significant support and returns.

For businesses that are able to embrace sustainability and prioritize the planet alongside profit, the opportunities for growth and success seem to be leaning toward a positive light. 

3. A More Interactive Customer Experience 

Customers crave experience but it doesn’t mean sacrificing good value and high standards. Both contribute in some way to the satisfaction we get from choosing, buying, and using the things we pay money for. 

The role that technology plays here is to ease users’ lives by making things easier and more convenient. Most digital marketing AI and algorithms aim to improve the user experience. Take, for example, search engine optimization (SEO), an innovation designed to provide users with better access to content relevant to them. By using this, it creates a better experience for the customers as it gives them convenience and easy access to the information catered to their liking. It’s clear to see that businesses need to put resources into digital marketing to better serve their customers by enhancing their online experience

 Letting this all sink in, we get to see that we are now living in a world where the dynamics have been drastically changed because of various trends, and because of this, it prompts businesses to remain ahead of the game by being flexible and adaptable.

See our services to help your business be equipped and thrive to market your brand this 2023.

Summer Promos to Grab at ZAP Deals!

Summer is just around the corner and there is no better way to treat yourself this season than with ZAP’s latest deals and promos! 

Whether you are planning to eat out with your family, planning a road trip with your friends, or pampering yourself this summertime, ZAP Deals is here to offer great deals that will make your summer budget-friendly and unforgettable.

Enjoy up to 50% off on food, accommodation, fitness, and more from these trusted brands. Get your summer OOTDs ready and don’t miss out on these exciting deals just for you!

30% off at Estacio Uno Boracay

Experience your ultimate Boracay escape in luxury and comfort at Estacio Uno Boracay. Book a 3-day, 2-night stay and enjoy a 30% discount! Enjoy the pristine waters and white sand beaches in the area, take a dip at the infinity pool and try the numerous activities with your loved ones.  If you are planning that well-deserved summer trip with your friends or family, this place is surely a wonderful destination to relax and rewind. 

30% off at Bohol Shores

Get an amazing 30% off your 3-day, 2-night stay at this luxurious resort in Panglao, Bohol. Relax and enjoy the mesmerizing view while having the comfort like no other at Bohol Shores. Savor the refreshing breeze while lounging by the outdoor pool or indulge in the variety of tasty and filling food in their restaurant and cafe.

20% off on Coffee Bean & Tea Leaf

Craving a refreshing drink for hot summer days? We have a cup of good news for you! Coffee Bean & Tea Leaf is offering 20% off on vouchers for all your favorite drinks and pastries. Don’t let the blazing heat ruin the fun this summer, keep cool and take a sip of CBTL’s refreshing and delicious drinks!

30% off on The Plant-Based Project

Spice up your summer with The Plant-Based Project’s 30% discounted vouchers! This cafe offers many options of vegan dishes for you to bring to your summer picnics, parties, and outings this season! Enjoy healthy, meatless meals all summer long at the Plant-Based Project. Don’t walk- run to their cafe now and try their mouthwatering dishes!

30% off Scuba Diving Lesson

Check scuba diving off of your bucket list because this discounted voucher will let you explore marine life in Boracay. Enjoy 30% off for a 3-hour diving lesson accompanied by a master scuba diver. What an amazing deal to level up your summer right?

Inclusions: Diving Equipment, Diving Instructor, Photo and Video Underwater, Certification, Towel, and Drinking Water, Monitored by our very own PADI Director Peter Tay.

32% off 3-Month Membership at Pretty Huge Obstacles

Summer is the perfect time to achieve your fitness goals. Luckily for you, Pretty Huge Obstacles is offering a 32% off 3-Month membership and access to world-class facilities including basketball, futsal, volleyball, an obstacle course, and more. Members will also receive exclusive deals such as discounts on products, merchandise, and services from Pretty Huge partners.

This summer, you deserve to have the time of your life with your family, friends, and yourself. Grab a bite, take a sip, and chill. From hotel accommodations to fun activities and dining vouchers, we’ve got you covered. 

If you prefer to shop online, ZAP Deals has various online discounted offers  that cater to foodies and adventurers. You can find deals for travels, services, learning platforms, activities, and more. These deals allow you to enjoy your favorite food and adventure-related products and services from the comfort of your home. Explore more deals, click here.

ZAP’s E-Store and Loyalty Program: Streamline Your Business 

Through the eyes of an outsider, it may seem as though everything comes easy to run a business so smoothly, but the truth is– the stress that comes with it matches no other. Every day, we face challenges in managing various employees, trying to retain and capture customers, manage finances, all while trying to grow the business.

Wouldn’t it be easier if there was some way to alleviate some of that stress? What if there was a solution that could help you streamline your operations while providing programs that would grow your business further? 

In this article, we’ll explore how ZAP can offload some of the stress business owners experience every day by helping you manage your business more efficiently, so you can focus on what really matters: growing your business.

ZAP’s E-Store and Loyalty Program is an innovative solution that can help businesses manage their customers, streamline services, and reduce stress. 

1. Hassle-free Rewards Systems 

One way that ZAP’s Estore and Loyalty Program can help businesses reduce stress is by providing a good shopping experience for customers. With ZAP’s Loyalty Program, customers can easily earn and redeem rewards for their loyalty. This increases the likelihood of customers coming back and improves their overall satisfaction, both of which can boost revenue and profit. Having your own E-Store also allows customers to view your products online and shop anytime and anywhere! 

2. Capture The Right Audience

ZAP’s Loyalty Program can help businesses capture a segmented market of their customers in order to know their customers closely and be able to grow repeat buyers. This would ultimately help businesses make informed decisions about how to serve customers better without doing excessive efforts, but at the same time making customer’s shopping experience more fun and rewarding. 

Setting your online presence may seem daunting and complicated. Availing your very own E-Store allows you to promote all of your products and services to the right people who may need and want what you offer. With ZAP E-Store, you can provide your customers easy payment options, delivery, and easy order with just a few clicks. You’ll be notified, giving you the power to manage your business effectively! 

Say goodbye to all the stress of thinking and worrying how difficult it might be to set up your own online store and loyalty program! Talk to us!

Loyalty Program Studies Shows Success for Business in The Philippines 2023

Too many businesses are busy finding solutions to lowering costs and they often overlook that building close relationships with customers through a loyalty program is one of the most economical ways to keep costs down. So, how does keeping customers convert into financial gains? 

Think about how much it costs to keep an existing customer happy compared to how much it costs to bring in a new one. Advertising and marketing are costly investments that may add up quickly when trying to bring in new customers. The average cost of acquiring a new customer is five times more than keeping an existing customer. And that speaks volumes. 

If ever you’re eyeing to create a loyalty program for your business, here are some benefits you would get that you can think about as you weigh all your choices: 

1. Increased Customer Retention 

Loyalty programs are an efficient method of increasing customer retention, which is a key aspect of any company’s overall success. Businesses can encourage customers to continue purchasing from them by providing such incentives, hence raising customer retention rates. In fact, according to an Accenture survey, loyalty program members in the Philippines spend 12% more on each transaction and 27% more annually than non-members. This increased spending translates into better revenue for firms.

2. Enhanced Customer Engagement 

Loyalty programs also help businesses to engage with their customers in a more personalized and meaningful way. By collecting customer data such as purchase history, preferences, and demographics, businesses can create tailored marketing campaigns and promotions that resonate with their customers. For instance, a study by Colloquy found that 54% of Filipinos want personalized offers and recommendations from loyalty programs. By providing such personalized experiences, businesses can build stronger relationships with their customers and increase customer loyalty.

 3. Improved Brand Loyalty

Loyalty programs not only improve customer loyalty but also foster brand loyalty. Customers who have high regard for a brand are more inclined to share and promote the brand to others, resulting in more customers and increased revenue. Additionally, it was also stated from a study by The Loyalty Report that 79% of Filipinos would promote and recommend a brand to others if their experience with regards to the company’s loyalty programs are good. By providing a positive and rewarding loyalty program experience, businesses can enhance brand loyalty and gain new customers through word-of-mouth marketing. 

4. Increased Customer Lifetime Value

 Lastly, loyalty programs can increase the lifetime value of customers for businesses. By encouraging customers to make repeat purchases and spend more, businesses can increase the revenue generated from each customer over their lifetime. According to a study by Bond Brand Loyalty, loyalty program members in the Philippines have a higher customer lifetime value, spending an average of 39% more than non-members. This increased spending over the customer’s lifetime translates to higher revenue for businesses. 

We can see that Loyalty programs have proven to be successful for businesses in the Philippines – it’s even backed up by multiple studies that indicate how creating one could result in an increase in customer retention, engagement, brand loyalty, and customer lifetime value. So what’s there to think about? Start and take advantage of this marketing strategy before it’s too late! Start your loyalty program with ZAP– the No. 1 Loyalty Program Provider in the Philippines.

Latest Deals for Foodies & Adventurers on ZAP Deals

Are you a foodie who loves trying out new restaurants and flavors? Or are you an adventure seeker always looking for the next thrilling experience? Whatever your passion, ZAP Deals has got you covered with its wide selection of exciting deals that you can enjoy and also be on budget! 

ZAP Deals is an online marketplace that offers a variety of discounted deals for food and beverage, adventure and travel, health and wellness, and online shopping. Whether you want to go on an epic adventure, indulge in a sumptuous meal, or pamper yourself with a spa treatment, you would want to experience ZAP deals! 

Let’s take a closer look at some of the newest and popular deals available!

1.) 20% on Food Panda’s Vouchers:  

Satisfy all your cravings with FoodPanda’s 20% discounted vouchers from P300 worth – P1,000!  Don’t let the summer heat or your budget keep you from enjoying your favorite restaurants. Simply order in with FoodPanda and enjoy your favorite treats in the comfort of your own home.

From refreshing smoothies to delicious ice cream, we’ve got everything you need to stay cool this summer. Plus, with our easy-to-use platform and quick delivery times, you can spend less time in the kitchen and more time relaxing. Don’t let hunger spoil your summer fun – order with FoodPanda today and let us handle the rest!

2.) 20% Off on the Caltex VIP Discount Card 

Hit the road this summer and save big on fuel costs with our exclusive gas deal! Enjoy 20% off on the Caltex VIP Discount Card and fuel up for less, making every summer adventure an unforgettable (and affordable) experience.

Whether you’re planning a road trip or just exploring your local area, our hot deal will help you make the most of the season. Don’t miss out on this chance to maximize your summer savings and blaze a trail to your dream destinations! 

3.) 30% Off on Banh Mi’s Deal Bundles: 

Satisfy your cravings for authentic Vietnamese cuisine with our mouth-watering Banh Mi sandwiches! For a limited time only, we’re offering a special discount of 30% off on selected bundles! 

  • 2 Meatless Falafel Banh Mi Bundle

    Choose healthy without compromising value with our 2 Meatless Falafel Banh Mi bundle at 30% off! Experience a Mediterranean take on a Banh Mi that’s vegan and vegetarian-friendly!

    What’s included in this bundle? 

    2 pieces of Meatless Falafel Banh Mi (Falafel Patties, Cucumber, Pickled Carrots and Radish, Hoisin Sauce, and Cilantro)

    Branches Available: 
    • SM Megamall
    • SM Center Pasig
    • Mandala Park
    • Two Maridien
    • Bonifacio Stopover
    • Makati Medical Center
    • Manila Doctors Hospital
  •  Vegan Vermicelli Salad + Baked Kani Spring Rolls Bundle

    What’s included in this Bundle? 

    The exclusive, Vegan Vermicelli Salad that is served in bowls — with noodles topped using fresh vegetables and cilantro that is best enjoyed with our special creamy peanut sauce and Vietnamese nuoc cham.

    Besides the salad bowl, this bundle also comes with 9 pcs Baked Kani Spring Rolls with nuoc cham on the side for a more filling and enjoyable healthy meal.

    Branches Available: 
    • SM Center Pasig
    • Mandala Park
  • 2 Spicy Lechon Banh Mi Bundle

    You can now bring a friend to share this special offer — get 2 Spicy Lechon Belly Banh Mi at 30% off! This crowd-favorite sandwich was first launched in Cebu but later rolled out in all our branches due to public demand. Now, you can always order one if you’re missing this Cebu specialty.

    What’s included in this bundle? 

    2 pieces Spicy Lechon Belly Banh Mi (Spicy Lechon Meat and Skin, BMKN Spicy Sauce, Pate, Cucumber, Pickled Radish & Carrots and Cilantro)

    Branches Available: 
    • SM Megamall
    • SM Center Pasig
    • Mandala Park
    • Two Maridien
    • Bonifacio Stopover
    • Makati Medical Center
    • Manila Doctors Hospital

If you prefer to shop online, ZAP Deals has various online discounted offers  that cater to foodies and adventurers. You can find deals for travels, services, learning platforms, activities, and more. These deals allow you to enjoy your favorite food and adventure-related products and services from the comfort of your home. Explore more deals, click here.

Loyalty Program for Businesses This 2023 

Are you looking for a loyalty program that will take your business to the next level in 2023? Look no further than the ZAP Loyalty Program for Businesses. With a program that’s designed to be both effective and efficient,  ZAP is the perfect solution for businesses that want to keep their customers engaged and coming back for more. 

One of the key features of the ZAP Loyalty Program is its customization options. Whether you’re a small business or a large chain, ZAP can create a program that’s tailored to your brand and your customers. And with easy integration with your existing point-of-sale system, getting started is a breeze.

But what really sets ZAP apart is its rewards system. With their online and offline rewards options for you and your customers, it’s there to help you promote your loyalty program and reach more customers. You can also  track the success of your loyalty program and make data-driven decisions to improve it over time. It’s a win-win experience for you and your customers. 

So, how does it all work? Your customers simply sign up for your loyalty program and start earning points for their purchases. As they accumulate points, they can redeem them for rewards like discounts, free products, and experiential rewards. 

It’s an easy integration suitable for your business to increase customer retention and repeat buyers! So why wait? Sign up for ZAP Loyalty Program today and start building long-lasting relationships with your customers!

Love Brands? Become Part of The ZAP Affiliate Circle!

Are you a student looking to make some extra money or a working-class individual looking for a side hustle?  ZAP Affiliate Circle is the place to be. 

By joining our community, you’ll have access to a variety of benefits that will help you succeed in your online business. From exclusive promotions and discounts, to personalized support and training, we have everything you need to take you to the next level. We believe that together, we can achieve more and we are excited to see you grow as a part of our circle

 Here are some reasons why you need to be a part in the affiliate world of ZAP!

1. It’s Not Rocket Science. 

Joining the ZAP Affiliate Circle is simple and easy. All you have to do is sign up on the affiliate website and start promoting ZAP products through your unique affiliate link. For every sale made through your link, you will earn a commission. Plus, as a member of the affiliate circle, you will also have access to exclusive discounts and promotions to share with your audience.

2. It’s Not Demanding. 

One of the best things about being a part of the ZAP Affiliate Circle is the flexibility it offers. As a student, you can promote ZAP products on your social media accounts during your free time and earn money on the side. If you’re working full-time, you can still participate in the program by promoting ZAP products on your lunch break or during your commute

3. Enjoy a Variety of Brand Options

Another great aspect of the ZAP Affiliate Circle is the wide range of products that you can promote. Share brands that you love! From foodies who love sharing food reviews to explorers who enjoy trying out new experiences in new places, we’ve got merchants for every kind of affiliate. Dive deep and explore our partnered brands and share the love with your community! This means that there is something for everyone and you can easily find a product that aligns with your personal interests and the interests of your audience. 

4. ZAP Values You

ZAP Affiliate Circle has a great support system in place to help you succeed. You value us but we value you more! When you join, not only will you earn at least 5% commission fees and exclusive discounts, but you’ll be part of a fun and inclusive community that shares the same values as you! The team at ZAP is dedicated to helping their affiliates succeed and will provide you with all the necessary tools and resources to help you promote their products effectively. 
What are you waiting for? If you’re looking for a flexible and easy way to earn extra money, the ZAP Affiliate Circle is definitely the perfect deal for you! With a wide range of products to promote and a dedicated support team, the possibilities are endless. Sign up today and start earning money while promoting products that you love!

Little ZAP’s of Love Campaign: A Love Food Adventure to Join This February 2023!

Calling all the Foodies! This February, ZAP is launching a love campaign called “Little ZAP’s of Love!” It’s all about spreading love and happiness by treating yourself or others in what way you might ask? Food Delivery! 

What Is Little ZAP’s of Love?

Little ZAP’s of Love is a campaign to celebrate all the different types of love that you can feel for anyone in your life this 2023!

The goal is  to surprise both new and loyal customers of ZAP Merchants who will order during our campaign. Participants have the chance of winning surprises such as meeting their favorite influencers and getting a surprise delivery!  

How Can I Join Little ZAP’s of Love?

Little ZAP’s of Love is a campaign that embodies all the different types of love that you have in your life: family, friends, pets, career, hobbies, and more! But why not celebrate it with some yummy food? Yes you can join our Love Campaign by simply ordering some yummy food from our selected merchants until Feb.27,2023! Here are the steps: 

1.) Order to any of our selected merchants such as Yogost, Project Kitchen, and Take Root on Feb 6-28, 2023! 

2.) Enter the following codes in the “Notes” section upon check out from their E-Stores!

Jerico Code: JCOZAP

Yani Code- YNIZAP

Charlize Code- CLEZAP

3.) 6 lucky winners will be announced in our IG Page: PoweredbyZAP on Feb 28, 2023!

4. Winners will have a surprise delivery by their favorite influencers on March 3, 2023!

What Are The Terms and Conditions of Little ZAP’s of Love?

– Customers must place their orders until Feb 28,2023 and pick March 3 as the date for delivery to get a chance to have their order delivered by an influencer.

– Orders must only be within Metro Manila.

– Customers who place their orders only with participating ZAP E-Store Merchants will get this one in a million chance!

This February, hop into a love adventure! Don’t miss out on this amazing opportunity to win great prizes and help spread happiness to others by joining us on our social media page! Details will be posted soon so keep your eyes peeled and get ready to be inspired by our new campaigns!

Why having a Loyalty Program for The F&B Industry is Important

 “People do not buy goods and services. They buy relationships, stories, and magic”- Seth Godin. A great customer loyalty program is a great way to retain and build trust with your customers. If you want to make your business thrive, you have to make sure that what you are offering is something worth it! Your business is not just to dazzle people, it’s to create relationships and trust with your customers to what you have to offer and share. You might ask “Well how is that possible?” Here are 4 key reasons why businesses of any size should consider investing in a loyalty program: 

Reward and retain customers

One major reason to create a loyalty program is to increase customer satisfaction and loyalty. Incentivizing customers through points, discounts, and gifts increases their satisfaction with their purchase and motivates them to support your business in the long run. When customers discover that they can earn and redeem points for every purchase, the first thing they will think of is that they will save more money and this will encourage them to come back to your store.

ZAP’s Loyalty Program helps merchants not just in the Food & Beverage Industry, but in every niche of business to help them create a positive customer experience and show appreciation to their customers. It is the perfect chance to create deeper and meaningful connections with your customers. Let us set up your Loyalty Program today

Boost sales

Offering rewards and discounts to your customers motivates new and existing customers to try out different products and services.The promos and discounts can persuade them to make larger purchases than they otherwise would have, and even better- encourage them to make referrals that will help grow your revenue! Through consistent rewards, your customers are more likely to spread a good word about your business.

Reduce costs

A loyalty program not only encourages customer loyalty, but also reduces the costs of acquiring new customers. The cost of acquiring new customers is five times more expensive than retaining existing ones. While attracting new customers is important in increasing sales, it is more cost-effective to retain customers and build a long-term customer relationship with them. With a loyalty program, you will save a lot of time and money.

Solid brand awareness

Creating a loyalty program allows you to form a solid brand presence through the support of your strong base of loyal clients who are actively engaged with your business and helping you generate more revenue through word-of-mouth marketing. Apart from optimizing your social media marketing strategy, customers who are satisfied with what you’re offering can help increase brand awareness with the support that they give.

Customers may think that they may save money by choosing your business over another thanks to a loyalty program. This will encourage them to promote your business in their own platforms which enables you to establish a strong brand.

In an industry that is highly competitive, a great loyalty program will supercharge your sales, boost customer loyalty, and increase brand relevance. If you are interested in creating a loyalty program for your food and beverage business, ZAP can do an excellent job. ZAP’s Loyalty Program allows businesses to keep track and reach out to your loyal customers and tell them about the great products and services you offer. We also provide a hassle-free shopping experience to your customers by setting up your Loyalty Program and even your  own E-Store. Want to turn your first-time customers into long-term ones? Talk to us now.