E-Store: Is It The Right Medium for My Business?
In the last five years, there has been explosive growth in numerous industries, and online shopping is only one example. In 2022, the global e-commerce sector is expected to reach a staggering $5.55 trillion, in fact, it is anticipated to increase even higher in the coming years. There’s no denying that the growth of e-commerce has changed the way people shop, and it challenges entrepreneurs to meet the demand of the consumers.
In the world of e-commerce, numerous technologies allow for fast responses and round-the-clock service, both of which greatly benefit the satisfaction of customers. With a fast-paced society and a very competitive industry, beginning an online store may be the best option. Given that an online store can operate without the overhead costs and limited space of a physical shop, it’s simple to see why so many business owners are drawn to this innovation. Read on to know more about well-known shops that have shifted to becoming E-stores and how it helped them thrive and stay in the market!
This is My Food Type Industry: Is E-store still for me?
We can all see how both fast food joints and even fancy restaurants are embracing technology to improve their customers’ dining experiences. Many businesses are making the transition to either switch or add online retail as a sales channel because it allows them to reach a larger customer base with fewer resources than are necessary for brick-and-mortar locations, but is it applicable to any type of industry?
Below are some of the well-known businesses in the Food and Beverage Industry with different types of product offerings that utilize E-stores:
Vikings
Vikings is one of the best buffet experiences in the country, featuring a variety of flavours that can’t be found elsewhere. However, is there a need to shift to an E-store with this kind of industry? Vikings seemed to think it would be beneficial. Currently, they have utilised different E-commerce approaches like loyalty programs, promos & discounts, and creating a website that allows customers to read blogs and reviews and be notified of current exciting deals! Their decision to add an E-store as another sales channel has made the buffet resto unlock new opportunities making Vikings more flexible with the different demands of customers- be it in physical stores or online!
Macao Imperial Tea
Macao Imperial Tea is best known for its Espresso line that offers ice-blended drinks and many other varieties of beverage that caters especially to sweet-tooth consumers. However, the milk tea industry has been emerging with more competitors making the market a tough sector to survive at. Competition in the milk tea market has heated up significantly over the years providing customers with a wider selection. Businesses risk losing customers if they don’t modify their strategies to accommodate the changing demands. Fortunately, Macao Imperial Tea has proactively decided to jump into the transition in establishing an E-store and has now adopted cashback points that entice customers to keep coming back! Currently, Macao is still one of the leading players in the market.
Jipan Cafe & Bakeshop
On-the-spot bakery goods, including pastries, bread, and cakes, have made Jipan Cafe famous. Besides pastries, they also offer a variety of traditional Japanese dishes. But as we all know, baked goods and sushis are perishable inventory so if they aren’t sold today, they will most likely end up in the bin. By establishing an online presence, Jipan Cafe & Bakeshop has created another sales channel that would lessen the risk of having inventory go to waste. Being an E-store has also helped the bakeshop garner more customers through their loyalty programs and by adding pick-up or delivery services that can be accessed online.
Food and Ecommerce Industry with ZAP E-store
For well over two years, nearly all of us have relied on online shopping and delivery services to satisfy what we want. To meet this demand, many companies are outsourcing development teams to create custom apps for marketing efforts.
But with ZAP Group, building an online presence couldn’t be easier! ZAP connects consumers to different food and beverage businesses through e-store services that power online order fulfilment and build a relationship with customers that makes them want to come back.
Businesses don’t need to shell out thousands of dollars for expensive website developers. Simply contact the ZAP team, and they’ll provide you with just about everything you need for a fully functional and effective online store!