Loyalty Program for Businesses This 2023

Mar 14, 2023 by Catherine Alcalde

Are you looking for a loyalty program that will take your business to the next level in 2023? Look no further than the ZAP Loyalty Program for Businesses. With a program that’s designed to be both effective and efficient, ZAP is the perfect solution for businesses that want to keep their customers engaged and coming back for more.

One of the key features of the ZAP Loyalty Program is its customization options. Whether you’re a small business or a large chain, ZAP can create a program that’s tailored to your brand and your customers. And with easy integration with your existing point-of-sale system, getting started is a breeze.

But what really sets ZAP apart is its rewards system. With their online and offline rewards options for you and your customers, it’s there to help you promote your loyalty program and reach more customers. You can also track the success of your loyalty program and make data-driven decisions to improve it over time. It’s a win-win experience for you and your customers.

So, how does it all work? Your customers simply sign up for your loyalty program and start earning points for their purchases. As they accumulate points, they can redeem them for rewards like discounts, free products, and experiential rewards.

It’s an easy integration suitable for your business to increase customer retention and repeat buyers! So why wait? Sign up for ZAP Loyalty Program today and start building long-lasting relationships with your customers!

Business, E-Commerce Site

Why having a Loyalty Program for The F&B Industry is Important

Feb 15, 2023 by Catherine Alcalde

“People do not buy goods and services. They buy relationships, stories, and magic”- Seth Godin. A great customer loyalty program is a great way to retain and build trust with your customers. If you want to make your business thrive, you have to make sure that what you are offering is something worth it! Your business is not just to dazzle people, it’s to create relationships and trust with your customers to what you have to offer and share. You might ask “Well how is that possible?” Here are 4 key reasons why businesses of any size should consider investing in a loyalty program:

Reward and retain customers

One major reason to create a loyalty program is to increase customer satisfaction and loyalty. Incentivizing customers through points, discounts, and gifts increases their satisfaction with their purchase and motivates them to support your business in the long run. When customers discover that they can earn and redeem points for every purchase, the first thing they will think of is that they will save more money and this will encourage them to come back to your store.

ZAP’s Loyalty Program helps merchants not just in the Food & Beverage Industry, but in every niche of business to help them create a positive customer experience and show appreciation to their customers. It is the perfect chance to create deeper and meaningful connections with your customers. Let us set up your Loyalty Program today.

Boost sales

Offering rewards and discounts to your customers motivates new and existing customers to try out different products and services.The promos and discounts can persuade them to make larger purchases than they otherwise would have, and even better- encourage them to make referrals that will help grow your revenue! Through consistent rewards, your customers are more likely to spread a good word about your business.

Reduce costs

A loyalty program not only encourages customer loyalty, but also reduces the costs of acquiring new customers. The cost of acquiring new customers is five times more expensive than retaining existing ones. While attracting new customers is important in increasing sales, it is more cost-effective to retain customers and build a long-term customer relationship with them. With a loyalty program, you will save a lot of time and money.

Solid brand awareness

Creating a loyalty program allows you to form a solid brand presence through the support of your strong base of loyal clients who are actively engaged with your business and helping you generate more revenue through word-of-mouth marketing. Apart from optimizing your social media marketing strategy, customers who are satisfied with what you’re offering can help increase brand awareness with the support that they give.

Customers may think that they may save money by choosing your business over another thanks to a loyalty program. This will encourage them to promote your business in their own platforms which enables you to establish a strong brand.

Takeaway
In an industry that is highly competitive, a great loyalty program will supercharge your sales, boost customer loyalty, and increase brand relevance. If you are interested in creating a loyalty program for your food and beverage business, ZAP can do an excellent job. ZAP’s Loyalty Program allows businesses to keep track and reach out to your loyal customers and tell them about the great products and services you offer. We also provide a hassle-free shopping experience to your customers by setting up your Loyalty Program and even your own E-Store. Want to turn your first-time customers into long-term ones? Talk to us now.

Business, Marketing

ZAP Affiliate Circle: Support Brands and Earn Online!

Jan 31, 2023 by Catherine Alcalde

Are you creative? Passionate & Lively? Want to explore and be your own content creator this 2023? If you are looking for a side hustle or project that you would love to work on this year you have come to the right place. But, first- What is ZAP Affiliate Circle?

ZAP Affiliate Circle

ZAP Affiliate Circle is an affiliate program powered by ZAP. We connect Merchants and Affiliates together in order to create a collaborative partnership that benefits both stakeholders. This newly launched program allows Merchants to tap into influencer marketing in a very cost-effective way to promote their products and services, while Affiliates can earn commission fees as an easy side-hustle for added income while promoting their favorite brands.

Our Goal: Share Brand Love!

From Foodies who love sharing food reviews to the explorer who enjoys trying out new experiences in new places, we’ve got merchants for every kind of affiliate. So, dive deep and explore our partnered brands and share the love to your community.

Benefits on Joining ZAP Affiliate Circle:

Anyone can join! If you are a student, beginner, working professional who wants a side-hustle, or someone dreaming to start your own content creation / influencer journey- we got you!

Get exclusive offers for you, your family, friends, and followers.
Support your favorite brands and local businesses.
It’s an easy side-hustle for full-time employees, workers, students, and influencers.
Being an affiliate- you have more exciting ventures for your content creation in your community! .

How to Join The ZAP Affiliate Circle:

Visit https://affiliate.zapestore.com/ to start your ZAP Affiliate journey

Within 3 days, we’ll email you your custom affiliate link

You will have your own website page that your followers can choose and shop from.

Promote your affiliate link on your social media channels

Create content promoting your affiliate link and post them on your IG, TikTok, etc. to attract your community to shop from all of ZAP’s merchants

Start earning!

Go get that bag and earn a commission fee for every successful purchase using your link!
TIP: keep promoting your link. Sit back, relax, and watch the commissions come in again and again and again!

Business, Marketing

ZAP Deals: Great Lifestyle Deals In One Place

Jan 24, 2023 by Catherine Alcalde

2023 is our year! It’s refreshing, exciting, and new! If you’re planning your calendar for new adventures that are budget friendly – read on.

Last year, we launched ZAP Deals– a great platform where you can explore great lifestyle deals that have a max discount up to 50% off from travel, food, accommodation, pet-care, services, and more from trusted brands! Put your adventure cap on, and learn about their latest deals yet!

1.Vikings Buffet: 25% Off Weekday Buffet for 25 Pax

Vikings Buffet is perfect for group celebrations whether it’s with your family and friends! They have a wide array of delicious cuisines, you’re sure to leave with a happy tummy and good memories. So, Party on!

Learn More About This Deal

2.Citiflora: 30% Off Dozen Roses

Handpicked and arranged flowers from Citiflora? Remind that special someone of your love by giving them this sweet smelling bouquet of 1 dozen roses – all without breaking the bank!

Pro Tip: purchase the voucher today and redeem on special occasions like upcoming birthdays, anniversaries, or Valentine’s day!

Learn More About This Deal

3. 8 Suites Tagaytay: 30& Off Staycation

We have 3 types of deals for 8 Suites Tagaytay! Take your pick below:

35% off on a Romantic Staycation for 2

If you’re looking for a quiet, cozy getaway this holiday season, come to 8 Suites Tagaytay! Bring someone special and get a 30% discount on an overnight stay for 2! They also have inclusions of 2 breakfast and 20% off on all F&B!

Learn More About This Deal

30% off on Exclusive Overnight Stay (30pax)

If you want to celebrate the holidays with a company retreat, barkada trip or family reunion – this is the deal for you! Get a 30% discount on an exclusive overnight stay (30 pax) at 8 Suites Tagaytay and have the whole venue to yourselves!

Includes breakfast for 30 pax, free use of garden space for dinner or any special event, and exclusivity of the whole venue

Learn More About This Deal

30% off on Glamping Package

Make the most of your holiday by reconnecting with both your favorite people and with nature! Get 30% off on an overnight stay at 8 Suites Tagaytay. Includes breakfast, smores pack, bonfire and free use of jacuzzi.

Learn More About This Deal

4. Berjaya Makati Hotel: 35% Off on Room Packages

Get 30% discount on an overnight stay (with breakfast buffet for 2) at Berjaya Hotel Makati! It’s within walking distance to the Ayala Museum and Greenbelt if you’re looking for a stroll with your date or bff! It is easy to get around town from the place, making it one of the most sought-after hotels in Makati!

Learn More About This Deal

5.Boracay Adventure: 30% Off Scuba Diving Lesson

This Underwater Activity will give you the experience to dive underwater at about 6-meters deep with an air regulator attached on your back. This is a 3 hours activity that includes the orientation, training and the actual diving. You will be accompanied by our Diving Master all through-out the activity.

Inclusions : Diving Equipment, Diving Instructor ,Photo and Video Underwater, Certification, Towel and Drinking Water, Monitored by our very own PADI Director Peter Tay.

Learn More About This Deal

3. UltraBoxx Boxing Club 30% Off on 5 Boxing Sessions

Make getting fit fun and get in the zone with UltraBoxx’s 30% discount on their boxing sessions! Stay focused on your fitness journey by signing up for 5 sessions right off the bat.

Inclusions: Warm up, Run through of basic boxing moves, Actual workout, Cool down

Learn More About This Deal

Business, Marketing

Entrepreneur’s Guide to Social Media

Jan 24, 2023 by Catherine Alcalde

The world of online entrepreneurship is growing by the day, and with that growth comes an increased demand for those who can navigate it successfully. There are a number of things that you need to know if you want to start your own online business and how to market yourself effectively. To help you out, here are a few tips to help you get started on your online journey!

Learn where to find your target audience.

A target audience is the group of people who are most likely to buy your product or service. So to find your target audience, you need to do some research. Start by figuring out who your potential customer is. For example, are you selling a product that appeals to mothers? If so, your target audience might be women who live in the suburbs and have young children. Once you know who your potential customers are, you can figure out where they’re likely to look for products or services like yours and make your content specifically for them.

2. Develop a strong branding strategy.

A strong brand makes your business stand out in a crowd. When potential customers see your brand on an advertisement or in a store, it should be instantly recognizable. A great way to get people to recognize your brand is through your product and service. A strong branding strategy could be your logo, making it simple and eye-catching. It could also be the way that your product is known for and the marketing around your brand.

3.Make sure you have a website that’s well-designed and easy to use.

A good website makes it easy for your customers to find information they need so they can make a purchase. It should not only look great, but it should be easy to navigate and offer seamless transactions.

4.Make use of social media marketing.

Social media marketing is a great way to connect with your customers and promote your products. Platforms like Facebook, Instagram, and Tiktok are a great place to connect with your customers and build a community around your brand. You can use social media to post updates about your products to engage with your audience.

5.Engage with your customers on a regular basis.

By engaging with your customers on social media, you can send them updates on your latest products and promotions. If you are looking for the right service provider to help you grow your online business- ZAP is for you. We will equip you to accept, fulfill, and deliver orders to customers with ease with your very own branded eCommerce website by setting up your own E-Store.

With the ZAP Team, merchants are able to offer same-day delivery with Grab, Lalamove, or Borzo integration. Give customers an easy-to-use online ordering platform for instant or scheduled pick up or delivery.

If you are interested to start your loyalty program and upgrade your marketing initiative for the year 2023, we have ZAP’s Loyalty Program and ZAP Fetch to help you target your market and help send promos and make your customer’s shopping experience exciting! Exploring different kinds of platforms for sales revenue can be daunting for business owners. ZAP Deals is an online platform where you can offer your brand’s discount offers where you can gain valuable customers. Interested? Contact us.

Business, Marketing, Uncategorized

Here’s How to Increase Traffic for Your Online Store

Jan 16, 2023 by Catherine Alcalde

Now that you have a website, it’s important to make sure that people can find it. Setting up your online store is one thing, and it’s another to entice visitors and customers to view and make an order from your store. But how? Read on for these simple tips to get more visitors to buy your products!

1.Make your products easy to find.

One of the first things you need to do is make sure your store is easily found online through search engines like Google. Your website should show up at or near the top of the search results page when someone searches for a relevant keyword. This will help increase the number of people who visit your website since they won’t have to dig around for it themselves. Additionally, it will also help you get more website traffic which can lead people to your online store to make purchases.

2. Use social media to promote your products.

Social media is an excellent way to market your products and attract new customers to your online store. You can use social media platforms like Facebook, Twitter, Tiktok, and Instagram to share your products and engage potential customers. Be sure to regularly post engaging content to engage your audience. Post photos and videos of your products to attract new customers and build brand awareness for your store.

Make sure your website has lots of relevant and quality content that visitors can read and find useful. This will increase the likelihood of them returning to your site in the future. By creating contents that lead to your website, you increase your visitors by transferring traffic.

3. Offer a Good Shopping Experience.

It is imperative to take the right steps to make your products easily available for purchase both online and offline. People shop online because they get convenience, save money, and can get things delivered right to their doorsteps.

The checkout process is critical to the success of your online store. Providing a great shopping experience for your customers is crucial in encouraging repeat purchases. Good user experience design can help encourage people to spend more time on your website and ultimately make a purchase.

Make your payment process simple and secure. Making payments should be simple and secure to ensure that your customer’s credit card information is protected. Ideally, you should use a third-party payment gateway to process transactions securely and protect your customer’s data.

With ZAP E-Store, building an online presence couldn’t be easier! ZAP connects consumers to different food and beverage businesses through E-Store services that power online order fulfillment and build a relationship with customers that makes them want to come back.

Businesses don’t need to shell out thousands of dollars for expensive website developers. Simply contact The ZAP Team, and they’ll provide you with just about everything you need for a fully functional and effective online store!

Business, Marketing

Holiday Email Marketing Strategy for you E-Stores

Nov 15, 2022 by Catherine Alcalde

Traffic spikes, email topics and what to offer, special design elements and how to make them unite into an effective email offer — there are so many details to consider especially when thinking about the holidays. Whether it’s mega shopping holidays like Black Friday and Cyber Monday, or shopping spikes that occur more regularly, like seasonal blow out sales, it is best to make sure your customers get all the holiday updates and deals they could. That’s why we have prepared the article just for you- holiday strategy apps for your E-Stores!

What Is Email Marketing?

Email marketing is a direct marketing channel that lets businesses like yours share new products, sales, and updates with customers on their contact list. Think of it as a way to communicate better with your customers to offer your best deals and promotions. You can also do personalizations in your writings and design, segmentation of your customers, and target specific sets of people that you want to reach out to and offer your deals.

This coming holiday season, we understand that building promotions is not always an easy task to brainstorm and execute with everyone in business getting busy! So to help our merchants and also future F&B merchants out there. Here’s some basic steps to set up your promotions this coming Holiday!

Setting Up Your Email marketing

Sending emails helps build up in anticipation of sales. Aim for an initial announcement email, followed by a couple of valuable emails designed to keep your product top of mind. Also, consider offering exclusive pre-sales coupons only for email subscribers.

To really get the most out of email marketing for Black Friday & Cyber Monday use these tips when setting up your email marketing!

Subject lines. Try to test out a range of subject lines in advance. Your client’s subscribers are going to be swamped with emails around BFCM, so you need to make sure you stand out. Make sure subject lines clearly state the offering.
Transactional emails. Make sure you tailor all outgoing transactional emails to BYCM promotions. Encourage shoppers to return to your client’s online store for future purchases with a time-sensitive discount coupon.
Last minute reminders. Target shoppers who have abandoned their carts or browsed without buying.
Landing pages. Make sure you create landing pages for your top sellers and link to CTAs within promotional emails. Always double check that all links work correctly and are being tracked using UTM parameters.

Drive traffic to the retail store (and vice versa). For clients who have a brick-and-mortar store, use email marketing to drive foot traffic from their online store to their retail store, such as offering in-store only promotions.

Business, Success Stories

Vito’s BBQ : From Home to Successful Business

Nov 11, 2022 by Catherine Alcalde

Vito’s BBQ is commonly called the Pambansang BBQ! They started as a home-grown family business with just the intention to send their BBQ to their family members and other relatives during the pandemic to show their concern and care for their loved ones. Who would have thought that it could lead to where they are right now? Here’s their success story! Read on.

What’s The Story Behind Vito’s BBQ Branding:

Ms. Karlene Pelayo, the owner of Vito’s BBQ shared their story via our Zoom Interview on Online Selling: Tips from the Experts. She shared their beginnings and their transition from being a home business to now having 7 successful branches: The Alley Acropolis QC, Ronac Art Center, San Juan, Chino Roces, Makati, BF Aguirre Paranaque, Greenhills, Banawe QC, SM North Edsa and with more branches to soon open!

Vito’s BBQ was named after their son Vito who was 5 years old then , when they decided to take a chance on their business venture. They wanted their product to be fun and relatable to the millennials and that translated to their use of colors in their packaging and overall branding. Every detail including the artworks we see in their branches, the graffiti look in their stalls, and artwork doodles in their branding is inspired to their son Vito’s favorite toys! To the mass- it’s fun, new, and exciting! Ms. Karlene shared that they wanted Vito’s BBQ to be different in the Food Industry here in the PH- which is why they decided to go this kind of route of creativity. They have shown how to adapt to the changes given the Pandemic and stayed guided with their principle and core belief of their brand.

Growing and Scaling

Vito’s BBQ was known because of the quality of the taste of their boneless chicken BBQ which started as a gift and now continues on as a gift product from families to other families in any occasion. Ms. Karlene Pelayo shared during the interview “ For your business to scale- you must earn trust. That’s the way you can scale and grow, when people trust your product and service.” She even shared that selling online with the help of ZAP helped her business grow. It’s about being open and adaptive to changes in how one offers a service/ product to the mass. “ZAP helped set up our online operation that gave us the ability to focus on our food and made our process so much easier.” – Ms. Karlene shared in the interview. Businesses scale because of the quality of one’s service/ product.

Your Food Industry with ZAP

Vito’s BBQ has been a merchant partner working with ZAP to continuously grow to be successful in the Food Industry. One of Ms. Karlene’s favorite features of ZAP’s E-Store is the real time update for order because it’s easy to follow up and update your store’s products and customer orders! It makes every process in the food industry seamless and effective for generating sales and growing your business!

Having an E-Store for your business allows you to build a personality of your brand and help you be connected to your customers. It’s a platform that will help you be proud of what you will offer! An easy transaction for your customers and your business. What’s Vito’s BBQ now? Better! “People are curious and they always want to know and try new things.” – Ms Karlene. Vito’s BBQ is an example of something that’s new in the Philippines Food Industry! That uniqueness and drive to be creative with your branding will reflect on how your business will go about and thrive. Right now they are collaborating with other companies to be more accessible in Metro Manila and maybe Nationwide! They’re also offering franchising which you can visit in their E-Store. Want to start your own successful online business? Work with us.

Business, E-Commerce Site

E-Store for Business: Why Do We Need a Website?

Oct 11, 2022 by Catherine Alcalde

In 2021, around 2 billion people in the world were already doing their shopping digitally. In the same year, global e-commerce retail sales reached 4.9 trillion dollars which is also expected to increase by 50% in the next four years. This just shows how big of an impact a website can have on the growth and sales of your business.

Worldwide Reach

Unlike a physical store, an online store operates 24/7. This gives your customer the convenience of scanning your products whenever and however they want. Wherever they are in the world or what device they’re using, they will have access to your business. It also helps you introduce your business to the international market and increase your sales. You can make your business go global from the comfort of your home. Once you have established your online presence, anyone from anywhere can become a prospective customer.

Brand Credibility

Consider your website as the digital frontline of your business. An all-in-one digital store where you can post information, updates and announcements relevant to your audience that will catch their attention and spark their interest in buying your products. This is where they can get to know you and contact you. An online presence also builds your customer’s trust and assures them of your brand’s credibility since most shoppers start their product research by looking it up on the internet. They base their trust and judgment of your business according to your online information.

Cost-effective

Websites are flexible and affordable. The online store saves you the cost of leasing a space for your business, unlike the traditional brick-and-mortar store. You can create and customize it anytime. Try different designs and styles without having to spend money and time buying displays. You also won’t have to stress about hiring different people to manage your online store since you can simply manage it all on your own.

Take-away

Starting your own website and online store can be overwhelming. But with the right e-commerce platform, creating one can be worry-free. Shopify is one of the most trusted platforms of business owners to jump-start their online journey. Kickstart your website with Shopify and ZAP now and have your business be part of the growing community of successful business owners.

Business, Marketing

Innovative Marketing Strategy This Holiday Season

Sep 20, 2022 by Catherine Alcalde

It seems as if the whole economy has undergone transformation ever since the pandemic, prompting fresh approaches for their businesses. As the holiday season is fast approaching, everyone strives to make the best out of this season, but how?

Read on for a step-by-step approach in creating the perfect holiday marketing strategy for your business!

Brainstorm Ideas and Concepts:

While some shoppers procrastinate until the last minute, others get their holiday presents months way ahead of time. Get their attention by notifying them with holiday ads and special promos starting a few months in advance. Using this approach, you can encourage your early customers to buy your products/ services. Developing a marketing strategy is essential for a business to succeed. A meaningful brainstorming session is an excellent place to start.

Be Creative:

In order to prepare for the biggest shopping season of the year, businesses must implement their marketing strategies. You should try to come up with a fresh concept that will attract and retain customers during the entire holiday season. Here are some innovative marketing strategies to help you.

Personalized Campaigns

Using personalized communication in your marketing efforts, including emails, SMS, website, social ads, and landing pages can help attract customers this holiday season. ZAP Fetch is an example of an effective marketing tool that helps businesses target your customers, create offers that are based on customer data, and has an analysis of your monthly progress. This helps create a genuine foundation for customer relationships that will help the company in the long run, leading your customers back to your website to shop.

Customer-Centered Content

A unique angle for your Christmas marketing campaign could be to center it around your customers and make it as your advertising material. You can shift your attention to the experiences of your customers- be it inspiring or even funny! This way, customers will appreciate the fact that you valued their stories and feedback.

Food and Ecommerce Industry with ZAP:

An ideal marketing strategy is useless without a solid plan to put it into action. ZAP provides a fully branded program, powering everything behind the scenes. We provide restaurant owners with the opportunity of setting up your own e-store, making loyalty membership more exciting, upgrading your marketing arsenal through automated non-visit reminders, reaching out to your customer base through SMS/ Emails, On-Field Management, and so much more!

For more information visit this link!

Category: Business

What Is Email Marketing?