Traffic spikes, email topics and what to offer, special design elements and how to make them unite into an effective email offer — there are so many details to consider especially when thinking about the holidays. Whether it’s mega shopping holidays like Black Friday and Cyber Monday, or shopping spikes that occur more regularly, like seasonal blow out sales, it is best to make sure your customers get all the holiday updates and deals they could. That’s why we have prepared the article just for you- holiday strategy apps for your E-Stores!
What Is Email Marketing?
Email marketing is a direct marketing channel that lets businesses like yours share new products, sales, and updates with customers on their contact list. Think of it as a way to communicate better with your customers to offer your best deals and promotions. You can also do personalizations in your writings and design, segmentation of your customers, and target specific sets of people that you want to reach out to and offer your deals.
This coming holiday season, we understand that building promotions is not always an easy task to brainstorm and execute with everyone in business getting busy! So to help our merchants and also future F&B merchants out there. Here’s some basic steps to set up your promotions this coming Holiday!
Setting Up Your Email marketing
Sending emails helps build up in anticipation of sales. Aim for an initial announcement email, followed by a couple of valuable emails designed to keep your product top of mind. Also, consider offering exclusive pre-sales coupons only for email subscribers.
To really get the most out of email marketing for Black Friday & Cyber Monday use these tips when setting up your email marketing!
- Subject lines. Try to test out a range of subject lines in advance. Your client’s subscribers are going to be swamped with emails around BFCM, so you need to make sure you stand out. Make sure subject lines clearly state the offering.
- Transactional emails. Make sure you tailor all outgoing transactional emails to BYCM promotions. Encourage shoppers to return to your client’s online store for future purchases with a time-sensitive discount coupon.
- Last minute reminders. Target shoppers who have abandoned their carts or browsed without buying.
- Landing pages. Make sure you create landing pages for your top sellers and link to CTAs within promotional emails. Always double check that all links work correctly and are being tracked using UTM parameters.
Drive traffic to the retail store (and vice versa). For clients who have a brick-and-mortar store, use email marketing to drive foot traffic from their online store to their retail store, such as offering in-store only promotions.
