Month: November 2022

Food Delivery, Uncategorized

Fiesta Meals to Add in Your Noche Buena!

Nov 22, 2022 by Catherine Alcalde

Every home gives their best when it comes to preparing delicious meals to the table for everyone to share. Good food, deep conversations, boisterous laughs, big stories, important announcements, and loud music are just some of the things we think about when the Christmas Season comes near. It’s always exciting and warm to anticipate and look forward to.

It doesn’t come off as a surprise to say that Filipino —especially during the holidays take things up a notch in the food scene. Noche Buenas are like mini fiestas. Every family has their own way of celebrating with their relatives and friends and usually, it won’t be complete without a table full of appetizing dishes and scrumptious treats & desserts for everybody to try! If you want to amp up your fiesta menu and have a hassle-free holiday preparation, check out some of our E-Store Merchant’s that you and your relatives would surely love to bond over when you order online!

Fiesta To Go 

If you find yourself having trouble deciding on what to serve for the upcoming Fiesta celebrations, Fiesta To Go can help you curate the menu that will satisfy your family and friends. They offer a variety of mouth watering classic Filipino favorite dishes perfect for any occasion of different sizes. Their overflowing list of delicious food will definitely get you excited and create a memorable occasion for your guests.  

Order Here!

Giligan’s

Giligan’s is one of the most beloved local Filipino restaurants in the country. With over 100+ branches nationwide, they offer affordable and appetizing Filipino dishes perfect for a fiesta celebration or any occasion. Established in 1997, they take pride in providing quality food at a reasonable price. Sizzling Sisig and Fried Garlic Chicken are just a few of their yummy specialties. Just looking at their delicious menu would make you crave for every dish you see. 

Order Here!

Vito’s BBQ

A Fiesta won’t be complete without barbeque. Vito’s BBQ has one of the most savory grilled menu in town. Philippine Daily Inquirer even tagged them as one of the Top Food Take Outs of the Year. A testament of their good food and great service. This restaurant was founded by Mike and Karlene Pelayo with a shared goal of serving the most delicious chicken barbeque in town. And clearly, they have done just that with the overwhelming and top reviews from all of their customers. But Barbecue isn’t the only food they serve. Among their menu are classic Filipino dishes like Pancit Malabon, Classic Spaghetti and the fan favorite, Shanghai. 

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King Chef

Give your fiesta celebration a taste of Chinese cuisine with King Chef’s best-tasting and healthy authentic Cantonese food. King Chef is a well-loved Dimsum and Cantonese restaurant. They offer bundles and trays of their dishes you can choose from, enough for all of your hungry visitors. A serving of good stir-fried noodles should also never be left out on these occasions. As Filipinos have this belief that eating noodles can prolong their life. Check out their Chef’s Recommendations and get a taste of their Cantonese culinary creations.  

Order Here!

Food has always brought people closer and made celebrations more memorable. But preparing food should also be fun and stress free. With these restaurants, celebrating with your loved ones will make it extra special. So what are you waiting for? Save your time and money by heading over to these restaurants’ websites. Curate your fiesta’s menu and have your food delivered right to your doorstep.

Business, Marketing

Holiday Email Marketing Strategy for you E-Stores 

Nov 15, 2022 by Catherine Alcalde

Traffic spikes, email topics and what to offer, special design elements and how to make them unite into an effective email offer — there are so many details to consider especially when thinking about the holidays. Whether it’s mega shopping holidays like Black Friday and Cyber Monday, or shopping spikes that occur more regularly, like seasonal blow out sales, it is best to make sure your customers get all the holiday updates and deals they could. That’s why we have prepared the article just for you- holiday strategy apps for your E-Stores! 

What Is Email Marketing?

Email marketing is a direct marketing channel that lets businesses like yours share new products, sales, and updates with customers on their contact list. Think of it as a way to communicate better with your customers to offer your best deals and promotions. You can also do personalizations in your writings and design, segmentation of your customers, and target specific sets of people that you want to reach out to and offer your deals.

This coming holiday season,  we understand that building promotions is not always an easy task to brainstorm and execute with everyone in business getting busy! So to help our merchants and also future F&B merchants out there. Here’s some basic steps to set up your promotions this coming Holiday! 

Setting Up Your Email marketing

Sending emails helps build up in anticipation of sales. Aim for an initial announcement email, followed by a couple of valuable emails designed to keep your product top of mind. Also, consider offering exclusive pre-sales coupons only for email subscribers.

To really get the most out of email marketing for Black Friday & Cyber Monday use these tips when setting up your email marketing! 

  • Subject lines. Try to test out a range of subject lines in advance. Your client’s subscribers are going to be swamped with emails around BFCM, so you need to make sure you stand out. Make sure subject lines clearly state the offering.
  • Transactional emails. Make sure you tailor all outgoing transactional emails to BYCM promotions. Encourage shoppers to return to your client’s online store for future purchases with a time-sensitive discount coupon.
  • Last minute reminders. Target shoppers who have abandoned their carts or browsed without buying.
  • Landing pages. Make sure you create landing pages for your top sellers and link to CTAs within promotional emails. Always double check that all links work correctly and are being tracked using UTM parameters.

Drive traffic to the retail store (and vice versa). For clients who have a brick-and-mortar store, use email marketing to drive foot traffic from their online store to their retail store, such as offering in-store only promotions.

Business, Success Stories

Vito’s BBQ : From Home to Successful Business

Nov 11, 2022 by Catherine Alcalde

Vito’s BBQ is commonly called the Pambansang BBQ! They started as a home-grown family business with just the intention to send their BBQ to their family members and other relatives during the pandemic to show their concern and care for their loved ones. Who would have thought that it could lead to where they are right now? Here’s their success story! Read on.

What’s The Story Behind Vito’s BBQ Branding: 

Ms. Karlene Pelayo, the owner of Vito’s BBQ shared their story via our Zoom Interview on Online Selling: Tips from the Experts.  She shared their beginnings and their transition from being a home business to now having 7 successful branches: The Alley Acropolis QC, Ronac Art Center, San Juan, Chino Roces, Makati, BF Aguirre Paranaque, Greenhills, Banawe QC, SM North Edsa and with more branches to soon open! 

Vito’s BBQ was named after their son Vito who was 5 years old then , when they decided to take a chance on their business venture. They wanted their product to be fun and relatable to the millennials and that translated to their use of colors in their packaging and overall branding. Every detail including the artworks we see in their branches, the graffiti look in their stalls, and artwork doodles in their branding is inspired to their son Vito’s favorite toys! To the mass- it’s fun, new, and exciting!  Ms. Karlene shared that they wanted Vito’s BBQ to be different in the Food Industry here in the PH- which is why they decided  to go this kind of route of creativity. They have shown how to adapt to the changes given the Pandemic and stayed guided with their principle and core belief of their brand.

Growing and Scaling 

Vito’s BBQ was known because of the quality of the taste of their boneless chicken BBQ which started as a gift and now continues on as a gift product from families to other families in any occasion. Ms. Karlene Pelayo shared during the interview “ For your business to scale- you must earn trust. That’s the way you can scale and grow, when people trust your product and service.” She even shared that selling online with the help of ZAP  helped her business grow. It’s about being open and adaptive to changes in how one offers a service/ product to the mass. “ZAP helped set up our online operation that gave us the ability to focus on our food and made our process so much easier.” – Ms. Karlene shared in the interview.  Businesses scale because of the quality of one’s service/ product.

Your Food Industry with ZAP 

Vito’s BBQ has been a merchant partner working with ZAP to continuously grow to be successful in the Food Industry. One of Ms. Karlene’s favorite features of ZAP’s E-Store is the real time update for order because it’s easy to follow up and update your store’s products and customer orders! It makes every process in the food industry seamless and effective for generating sales and growing your business! 

Having an E-Store for your business allows you to build a personality of your brand and help you be connected to your customers. It’s a platform that will help you be proud of what you will offer! An easy transaction for your customers and your business. What’s Vito’s BBQ now? Better! “People are curious and they always want to know and try new things.” – Ms Karlene. Vito’s BBQ is an example of something that’s new in the Philippines Food Industry! That uniqueness and drive to be creative with your branding will reflect on how your business will go about and thrive. Right now they are collaborating with other companies to be more accessible in Metro Manila and maybe Nationwide! They’re also offering franchising which you can visit in their E-Store. Want to start your own successful online business? Work with us.