Business, Marketing

ZAP Affiliate Circle: Support Brands and Earn Online!

Jan 31, 2023 by Catherine Alcalde

Are you creative? Passionate & Lively? Want to explore and be your own content creator this 2023? If you are looking for a side hustle or project that you would love to work on this year you have come to the right place. But, first- What is ZAP Affiliate Circle?

ZAP Affiliate Circle

ZAP Affiliate Circle is an affiliate program powered by ZAP. We connect Merchants and Affiliates together in order to create a collaborative partnership that benefits both stakeholders. This newly launched program allows Merchants to tap into influencer marketing in a very cost-effective way to promote their products and services, while Affiliates can earn commission fees as an easy side-hustle for added income while promoting their favorite brands.

Our Goal: Share Brand Love!

From Foodies who love sharing food reviews to the explorer who enjoys trying out new experiences in new places, we’ve got merchants for every kind of affiliate. So, dive deep and explore our partnered brands and share the love to your community.

Benefits on Joining ZAP Affiliate Circle:

Anyone can join! If you are a student, beginner, working professional who wants a side-hustle, or someone dreaming to start your own content creation / influencer journey- we got you!

Get exclusive offers for you, your family, friends, and followers.
Support your favorite brands and local businesses.
It’s an easy side-hustle for full-time employees, workers, students, and influencers.
Being an affiliate- you have more exciting ventures for your content creation in your community! .

How to Join The ZAP Affiliate Circle:

Visit https://affiliate.zapestore.com/ to start your ZAP Affiliate journey

Within 3 days, we’ll email you your custom affiliate link

You will have your own website page that your followers can choose and shop from.

Promote your affiliate link on your social media channels

Create content promoting your affiliate link and post them on your IG, TikTok, etc. to attract your community to shop from all of ZAP’s merchants

Start earning!

Go get that bag and earn a commission fee for every successful purchase using your link!
TIP: keep promoting your link. Sit back, relax, and watch the commissions come in again and again and again!

Business, Marketing

ZAP Deals: Great Lifestyle Deals In One Place

Jan 24, 2023 by Catherine Alcalde

2023 is our year! It’s refreshing, exciting, and new! If you’re planning your calendar for new adventures that are budget friendly – read on.

Last year, we launched ZAP Deals– a great platform where you can explore great lifestyle deals that have a max discount up to 50% off from travel, food, accommodation, pet-care, services, and more from trusted brands! Put your adventure cap on, and learn about their latest deals yet!

1.Vikings Buffet: 25% Off Weekday Buffet for 25 Pax

Vikings Buffet is perfect for group celebrations whether it’s with your family and friends! They have a wide array of delicious cuisines, you’re sure to leave with a happy tummy and good memories. So, Party on!

Learn More About This Deal

2.Citiflora: 30% Off Dozen Roses

Handpicked and arranged flowers from Citiflora? Remind that special someone of your love by giving them this sweet smelling bouquet of 1 dozen roses – all without breaking the bank!

Pro Tip: purchase the voucher today and redeem on special occasions like upcoming birthdays, anniversaries, or Valentine’s day!

Learn More About This Deal

3. 8 Suites Tagaytay: 30& Off Staycation

We have 3 types of deals for 8 Suites Tagaytay! Take your pick below:

35% off on a Romantic Staycation for 2

If you’re looking for a quiet, cozy getaway this holiday season, come to 8 Suites Tagaytay! Bring someone special and get a 30% discount on an overnight stay for 2! They also have inclusions of 2 breakfast and 20% off on all F&B!

Learn More About This Deal

30% off on Exclusive Overnight Stay (30pax)

If you want to celebrate the holidays with a company retreat, barkada trip or family reunion – this is the deal for you! Get a 30% discount on an exclusive overnight stay (30 pax) at 8 Suites Tagaytay and have the whole venue to yourselves!

Includes breakfast for 30 pax, free use of garden space for dinner or any special event, and exclusivity of the whole venue

Learn More About This Deal

30% off on Glamping Package

Make the most of your holiday by reconnecting with both your favorite people and with nature! Get 30% off on an overnight stay at 8 Suites Tagaytay. Includes breakfast, smores pack, bonfire and free use of jacuzzi.

Learn More About This Deal

4. Berjaya Makati Hotel: 35% Off on Room Packages

Get 30% discount on an overnight stay (with breakfast buffet for 2) at Berjaya Hotel Makati! It’s within walking distance to the Ayala Museum and Greenbelt if you’re looking for a stroll with your date or bff! It is easy to get around town from the place, making it one of the most sought-after hotels in Makati!

Learn More About This Deal

5.Boracay Adventure: 30% Off Scuba Diving Lesson

This Underwater Activity will give you the experience to dive underwater at about 6-meters deep with an air regulator attached on your back. This is a 3 hours activity that includes the orientation, training and the actual diving. You will be accompanied by our Diving Master all through-out the activity.

Inclusions : Diving Equipment, Diving Instructor ,Photo and Video Underwater, Certification, Towel and Drinking Water, Monitored by our very own PADI Director Peter Tay.

Learn More About This Deal

3. UltraBoxx Boxing Club 30% Off on 5 Boxing Sessions

Make getting fit fun and get in the zone with UltraBoxx’s 30% discount on their boxing sessions! Stay focused on your fitness journey by signing up for 5 sessions right off the bat.

Inclusions: Warm up, Run through of basic boxing moves, Actual workout, Cool down

Learn More About This Deal

Business, Marketing

Entrepreneur’s Guide to Social Media

Jan 24, 2023 by Catherine Alcalde

The world of online entrepreneurship is growing by the day, and with that growth comes an increased demand for those who can navigate it successfully. There are a number of things that you need to know if you want to start your own online business and how to market yourself effectively. To help you out, here are a few tips to help you get started on your online journey!

Learn where to find your target audience.

A target audience is the group of people who are most likely to buy your product or service. So to find your target audience, you need to do some research. Start by figuring out who your potential customer is. For example, are you selling a product that appeals to mothers? If so, your target audience might be women who live in the suburbs and have young children. Once you know who your potential customers are, you can figure out where they’re likely to look for products or services like yours and make your content specifically for them.

2. Develop a strong branding strategy.

A strong brand makes your business stand out in a crowd. When potential customers see your brand on an advertisement or in a store, it should be instantly recognizable. A great way to get people to recognize your brand is through your product and service. A strong branding strategy could be your logo, making it simple and eye-catching. It could also be the way that your product is known for and the marketing around your brand.

3.Make sure you have a website that’s well-designed and easy to use.

A good website makes it easy for your customers to find information they need so they can make a purchase. It should not only look great, but it should be easy to navigate and offer seamless transactions.

4.Make use of social media marketing.

Social media marketing is a great way to connect with your customers and promote your products. Platforms like Facebook, Instagram, and Tiktok are a great place to connect with your customers and build a community around your brand. You can use social media to post updates about your products to engage with your audience.

5.Engage with your customers on a regular basis.

By engaging with your customers on social media, you can send them updates on your latest products and promotions. If you are looking for the right service provider to help you grow your online business- ZAP is for you. We will equip you to accept, fulfill, and deliver orders to customers with ease with your very own branded eCommerce website by setting up your own E-Store.

With the ZAP Team, merchants are able to offer same-day delivery with Grab, Lalamove, or Borzo integration. Give customers an easy-to-use online ordering platform for instant or scheduled pick up or delivery.

If you are interested to start your loyalty program and upgrade your marketing initiative for the year 2023, we have ZAP’s Loyalty Program and ZAP Fetch to help you target your market and help send promos and make your customer’s shopping experience exciting! Exploring different kinds of platforms for sales revenue can be daunting for business owners. ZAP Deals is an online platform where you can offer your brand’s discount offers where you can gain valuable customers. Interested? Contact us.

Business, Marketing, Uncategorized

Here’s How to Increase Traffic for Your Online Store

Jan 16, 2023 by Catherine Alcalde

Now that you have a website, it’s important to make sure that people can find it. Setting up your online store is one thing, and it’s another to entice visitors and customers to view and make an order from your store. But how? Read on for these simple tips to get more visitors to buy your products!

1.Make your products easy to find.

One of the first things you need to do is make sure your store is easily found online through search engines like Google. Your website should show up at or near the top of the search results page when someone searches for a relevant keyword. This will help increase the number of people who visit your website since they won’t have to dig around for it themselves. Additionally, it will also help you get more website traffic which can lead people to your online store to make purchases.

2. Use social media to promote your products.

Social media is an excellent way to market your products and attract new customers to your online store. You can use social media platforms like Facebook, Twitter, Tiktok, and Instagram to share your products and engage potential customers. Be sure to regularly post engaging content to engage your audience. Post photos and videos of your products to attract new customers and build brand awareness for your store.

Make sure your website has lots of relevant and quality content that visitors can read and find useful. This will increase the likelihood of them returning to your site in the future. By creating contents that lead to your website, you increase your visitors by transferring traffic.

3. Offer a Good Shopping Experience.

It is imperative to take the right steps to make your products easily available for purchase both online and offline. People shop online because they get convenience, save money, and can get things delivered right to their doorsteps.

The checkout process is critical to the success of your online store. Providing a great shopping experience for your customers is crucial in encouraging repeat purchases. Good user experience design can help encourage people to spend more time on your website and ultimately make a purchase.

Make your payment process simple and secure. Making payments should be simple and secure to ensure that your customer’s credit card information is protected. Ideally, you should use a third-party payment gateway to process transactions securely and protect your customer’s data.

With ZAP E-Store, building an online presence couldn’t be easier! ZAP connects consumers to different food and beverage businesses through E-Store services that power online order fulfillment and build a relationship with customers that makes them want to come back.

Businesses don’t need to shell out thousands of dollars for expensive website developers. Simply contact The ZAP Team, and they’ll provide you with just about everything you need for a fully functional and effective online store!

Business, Marketing

Holiday Email Marketing Strategy for you E-Stores

Nov 15, 2022 by Catherine Alcalde

Traffic spikes, email topics and what to offer, special design elements and how to make them unite into an effective email offer — there are so many details to consider especially when thinking about the holidays. Whether it’s mega shopping holidays like Black Friday and Cyber Monday, or shopping spikes that occur more regularly, like seasonal blow out sales, it is best to make sure your customers get all the holiday updates and deals they could. That’s why we have prepared the article just for you- holiday strategy apps for your E-Stores!

What Is Email Marketing?

Email marketing is a direct marketing channel that lets businesses like yours share new products, sales, and updates with customers on their contact list. Think of it as a way to communicate better with your customers to offer your best deals and promotions. You can also do personalizations in your writings and design, segmentation of your customers, and target specific sets of people that you want to reach out to and offer your deals.

This coming holiday season, we understand that building promotions is not always an easy task to brainstorm and execute with everyone in business getting busy! So to help our merchants and also future F&B merchants out there. Here’s some basic steps to set up your promotions this coming Holiday!

Setting Up Your Email marketing

Sending emails helps build up in anticipation of sales. Aim for an initial announcement email, followed by a couple of valuable emails designed to keep your product top of mind. Also, consider offering exclusive pre-sales coupons only for email subscribers.

To really get the most out of email marketing for Black Friday & Cyber Monday use these tips when setting up your email marketing!

Subject lines. Try to test out a range of subject lines in advance. Your client’s subscribers are going to be swamped with emails around BFCM, so you need to make sure you stand out. Make sure subject lines clearly state the offering.
Transactional emails. Make sure you tailor all outgoing transactional emails to BYCM promotions. Encourage shoppers to return to your client’s online store for future purchases with a time-sensitive discount coupon.
Last minute reminders. Target shoppers who have abandoned their carts or browsed without buying.
Landing pages. Make sure you create landing pages for your top sellers and link to CTAs within promotional emails. Always double check that all links work correctly and are being tracked using UTM parameters.

Drive traffic to the retail store (and vice versa). For clients who have a brick-and-mortar store, use email marketing to drive foot traffic from their online store to their retail store, such as offering in-store only promotions.

Food Industry, Marketing

ZAP Loyalty for Nature Republic : Online + Offline Loyalty for Customers

Oct 25, 2022 by Catherine Alcalde

When we hear Nature Republic, we instantly think of skin care products! Nature Republic is known as a brand that advocates wellness by using 100% natural ingredients found in nature all around the world. Every product item is authentic from South Korea. The skincare enthusiast in you might be screaming in joy, but there’s more for you in store!

Today, selfcare no longer means just going to spas, but actually taking the time to invest in healthcare such as skincare products and doing it at home! Their tagline “Journey to Nature” speaks more about the quality of every product that they are offering us. They use a variety of natural ingredients like aloe, argan oil, marine collagen, green tea, shea butter and more.

Nature Republic Rewards

Like any business, Nature Republic wants to make every customer’s journey exciting and fun! Who wouldn’t want to reward such loyal consumers? That’s why Nature Republic partnered with ZAP with their loyalty program that’s integrated in their website’s system. Now, customers get to earn points and rewards after shopping and are already looking forward to their next purchase to accumulate more points and to save more!

The process is easy and the benefits for your customers are great!

How to Join the Loyalty Program in Nature Republic

Register in their store:

You can join the Loyalty Program by simply registering your phone number on the tablet when you pay and visit their store.You’ll instantly get notified of your points balance and you can use it for every purchase.

Ready to spend your points? Enter your mobile number again and get your one-time pin to pay for purchases using the points. Click here for the step by step process.

Register Online:

Can’t visit the physical store? You can also register and shop online, as well as redeem points just like visiting an actual branch! Simply go to Nature Republic’s website and click the NR (Nature Republic) Rewards widget on the lower right corner of the screen.

Step One: Enter your number.

Step Two: Get notified and enter the one-time pin.

Step Three: Enter the number of points you want to redeem!

Now your points will turn into Shopify coupons that you can use at check out. Click Here to join Nature Republic’s Loyalty Program and earn points & rewards!

ZAP’s Loyalty Program: Offline + Online Loyalty for Customers

ZAP’s Loyalty Program enables merchant’s like Nature Republic to recruit loyal customers and make their membership and shopping experience exciting and rewarding both offline and online! Sustaining your company’s edge in the marketplace and giving value to your customers shows the growing success of your business. Interested? Contact us.

Business, Marketing

Innovative Marketing Strategy This Holiday Season

Sep 20, 2022 by Catherine Alcalde

It seems as if the whole economy has undergone transformation ever since the pandemic, prompting fresh approaches for their businesses. As the holiday season is fast approaching, everyone strives to make the best out of this season, but how?

Read on for a step-by-step approach in creating the perfect holiday marketing strategy for your business!

Brainstorm Ideas and Concepts:

While some shoppers procrastinate until the last minute, others get their holiday presents months way ahead of time. Get their attention by notifying them with holiday ads and special promos starting a few months in advance. Using this approach, you can encourage your early customers to buy your products/ services. Developing a marketing strategy is essential for a business to succeed. A meaningful brainstorming session is an excellent place to start.

Be Creative:

In order to prepare for the biggest shopping season of the year, businesses must implement their marketing strategies. You should try to come up with a fresh concept that will attract and retain customers during the entire holiday season. Here are some innovative marketing strategies to help you.

Personalized Campaigns

Using personalized communication in your marketing efforts, including emails, SMS, website, social ads, and landing pages can help attract customers this holiday season. ZAP Fetch is an example of an effective marketing tool that helps businesses target your customers, create offers that are based on customer data, and has an analysis of your monthly progress. This helps create a genuine foundation for customer relationships that will help the company in the long run, leading your customers back to your website to shop.

Customer-Centered Content

A unique angle for your Christmas marketing campaign could be to center it around your customers and make it as your advertising material. You can shift your attention to the experiences of your customers- be it inspiring or even funny! This way, customers will appreciate the fact that you valued their stories and feedback.

Food and Ecommerce Industry with ZAP:

An ideal marketing strategy is useless without a solid plan to put it into action. ZAP provides a fully branded program, powering everything behind the scenes. We provide restaurant owners with the opportunity of setting up your own e-store, making loyalty membership more exciting, upgrading your marketing arsenal through automated non-visit reminders, reaching out to your customer base through SMS/ Emails, On-Field Management, and so much more!

For more information visit this link!

Business, Food Industry, Marketing

ZAP’s Loyalty Food and Beverage Merchants: A Testimony

Sep 6, 2022 by Catherine Alcalde

If you’re in the Food and Beverage Industry in 2022, transitioning into digitized service to make a more efficient and effective marketing approach is the game to serve your food and drinks better.

Here’s a closer look at how digitalization has helped restaurants bounce back. Hear from our Loyalty Merchants!

The Rise of Digitalization on The Food and Beverage Industry:

The USDA’s Foreign Agricultural Service (FAS), expects six percent sales growth in the Philippine Food and Beverage Industry. It’s because of the rise and transition of businesses being able to make their products and services available online and implementing loyalty programs for their customers.

Digitalization has aided restaurants in operating more efficiently with the implementation of self-ordering kiosks, which is ideal for collecting relevant customer data, reducing the time and money spent on manual errors, and cutting down on labor costs.

The rise of digital technology have helped restaurants provide more than dine-in offerings. It has allowed customers to enjoy their food without leaving the house. Contactless payments, delivery services, online and in-app ordering options, loyalty and rewards programs, drive-thru, and curbside pickup are some examples of innovations restaurants are trying to adopt.

Testimonies of ZAP’s Loyalty Merchants:

ZAP’s Loyalty Program: Even Beyond Covid-19

Launching a membership program can be daunting as it is something new to your marketing strategy. With the ZAP team, we make your life easier by offering premium account management services. We will guide you through the creation of the program, launch and in-store training.

ZAP’s Loyalty Program enables merchant’s to recruit loyal customers and make their membership and shopping experience exciting! With the Philippines’ growing Food and Beverage Industry, sustaining your company’s edge in the marketplace is a must. Discuss your business with us!

Business, Food Industry, Marketing

E-Store: Is It The Right Medium for My Business?

Aug 22, 2022 by Catherine Alcalde

In the last five years, there has been explosive growth in numerous industries, and online shopping is only one example. In 2022, the global e-commerce sector is expected to reach a staggering $5.55 trillion, in fact, it is anticipated to increase even higher in the coming years. There’s no denying that the growth of e-commerce has changed the way people shop, and it challenges entrepreneurs to meet the demand of the consumers.

In the world of e-commerce, numerous technologies allow for fast responses and round-the-clock service, both of which greatly benefit the satisfaction of customers. With a fast-paced society and a very competitive industry, beginning an online store may be the best option. Given that an online store can operate without the overhead costs and limited space of a physical shop, it’s simple to see why so many business owners are drawn to this innovation. Read on to know more about well-known shops that have shifted to becoming E-stores and how it helped them thrive and stay in the market!

This is My Food Type Industry: Is E-store still for me?

We can all see how both fast food joints and even fancy restaurants are embracing technology to improve their customers’ dining experiences. Many businesses are making the transition to either switch or add online retail as a sales channel because it allows them to reach a larger customer base with fewer resources than are necessary for brick-and-mortar locations, but is it applicable to any type of industry?

Below are some of the well-known businesses in the Food and Beverage Industry with different types of product offerings that utilize E-stores:

Vikings

Vikings is one of the best buffet experiences in the country, featuring a variety of flavours that can’t be found elsewhere. However, is there a need to shift to an E-store with this kind of industry? Vikings seemed to think it would be beneficial. Currently, they have utilised different E-commerce approaches like loyalty programs, promos & discounts, and creating a website that allows customers to read blogs and reviews and be notified of current exciting deals! Their decision to add an E-store as another sales channel has made the buffet resto unlock new opportunities making Vikings more flexible with the different demands of customers- be it in physical stores or online!

Macao Imperial Tea

Macao Imperial Tea is best known for its Espresso line that offers ice-blended drinks and many other varieties of beverage that caters especially to sweet-tooth consumers. However, the milk tea industry has been emerging with more competitors making the market a tough sector to survive at. Competition in the milk tea market has heated up significantly over the years providing customers with a wider selection. Businesses risk losing customers if they don’t modify their strategies to accommodate the changing demands. Fortunately, Macao Imperial Tea has proactively decided to jump into the transition in establishing an E-store and has now adopted cashback points that entice customers to keep coming back! Currently, Macao is still one of the leading players in the market.

Jipan Cafe & Bakeshop

On-the-spot bakery goods, including pastries, bread, and cakes, have made Jipan Cafe famous. Besides pastries, they also offer a variety of traditional Japanese dishes. But as we all know, baked goods and sushis are perishable inventory so if they aren’t sold today, they will most likely end up in the bin. By establishing an online presence, Jipan Cafe & Bakeshop has created another sales channel that would lessen the risk of having inventory go to waste. Being an E-store has also helped the bakeshop garner more customers through their loyalty programs and by adding pick-up or delivery services that can be accessed online.

Food and Ecommerce Industry with ZAP E-store

For well over two years, nearly all of us have relied on online shopping and delivery services to satisfy what we want. To meet this demand, many companies are outsourcing development teams to create custom apps for marketing efforts.

But with ZAP Group, building an online presence couldn’t be easier! ZAP connects consumers to different food and beverage businesses through e-store services that power online order fulfilment and build a relationship with customers that makes them want to come back.

Businesses don’t need to shell out thousands of dollars for expensive website developers. Simply contact the ZAP team, and they’ll provide you with just about everything you need for a fully functional and effective online store!

Business, Marketing, Success Stories

Building Your Community of Customers

Feb 10, 2022 by Max Limson

How creating a community of customers helps your business

Photo by **Clem Onojeghuo** from **Pexels**

Whether you’re a business owner or a customer in the Philippines, you will have heard the term “suki” at least once in your life. Translated, a “suki” is what those in the business world often call a repeat customer. These are the groups and individuals who swear by a brand or product and will, as the name suggests, come back for more. Repeat customers are more likely to repurchase a particular product or even venture further into what a business has to offer because of the existing rapport that has been established between brand and customer.

Such customers come in all shapes and sizes and each individual will have their own reasons for staying loyal to a brand or product. Whether their loyalty is due to product satisfaction or even sentimental reasons, these people are essential to the growth and success of any business. They are also most likely to promote the brand to their own circles and communities on their own account, which allows the brand’s following to grow with minimal effort or expense in advertising and marketing.

Creating the community

Photo by **Ketut Subiyanto** from **Pexels**

But how can you turn your one-time customers into repeat customers? There are many ways, and we’ve summarised some best business practices that might help you turn your next customer into your next “suki.”

Keep the conversation going. One example of keeping in touch with your customers is through SMS marketing. In this day of Ecommerce websites and online shopping platforms, establishing a relationship with your customers may seem more complicated. You may think that the lack of person-to-person contact is a hindrance to community creation, but it’s not! Using SMS gives businesses a direct and personal line to their market, allowing them to offer and remind people of ongoing promotions or even informing them of new products available.

Reward loyalty. There are many variations of how loyalty to a brand can be rewarded. Some of them are through loyalty cards that allow customers to accumulate points in exchange for their in-person or online purchases. Others have more elaborate customer loyalty programs that offer a whole catalogue of rewards. Whatever program a business chooses, it’s important that the customer feels their loyalty is being appreciated.

Build a database. An added benefit of the ever-growing Ecommerce platform is the ease of creating a hub of customer profiles. Because their purchases are done online, a business gets invaluable information on who their customers are and what they’re buying. That way, you can easily craft marketing campaigns or even new products with the needs and wants of your customers at the forefront. What better way to make sure they come back for more!

How can ZAP help?

Zap’s loyalty program, available both for physical and e-commerce stores, can be adapted to the needs of any business. Through this tool, you can collect data on your customers and create targeted SMS campaigns just for them. Customers simply have to register through whichever option is most convenient to them – by entering their mobile number via the in-store merchant tablet or by purchasing on the Zap E-Store platform.

Other than that, Zap also offers various automations to complement its SMS blast system – from time-based automations to customized or targeted texts, this ensures that a company is able to stay in touch with its clientele, thus increasing its chances of creating a community of repeat customers.

Once a member is registered, their information becomes key to a brand or business’s engagement with them. The more we know about our community, the better we can serve their needs. It’s really that simple!

One of Zap’s partner companies – Nature Republic – a Korean skincare brand that’s all the rage in many parts of Asia and beyond, makes use of Zap’s many loyalty program features to engage with their clients. Through the data collected by Zap, Nature Republic is able to offer its customers specific rewards, such as birthday coupons, and promotions that are specifically targeted to their needs, such as skin care products for varying skin types.
Ready to take the next step in building your business’s community? Check out zap.com.ph for physical stores and zapestore.com for Ecommerce platforms for more information on how you can partner with Zap!

Category: Marketing

What Is Email Marketing?