Loyalty Program Studies Shows Success for Business in The Philippines 2023

Apr 11, 2023 by Catherine Alcalde

Too many businesses are busy finding solutions to lowering costs and they often overlook that building close relationships with customers through a loyalty program is one of the most economical ways to keep costs down. So, how does keeping customers convert into financial gains?

Think about how much it costs to keep an existing customer happy compared to how much it costs to bring in a new one. Advertising and marketing are costly investments that may add up quickly when trying to bring in new customers. The average cost of acquiring a new customer is five times more than keeping an existing customer. And that speaks volumes.

If ever you’re eyeing to create a loyalty program for your business, here are some benefits you would get that you can think about as you weigh all your choices:

1. Increased Customer Retention

Loyalty programs are an efficient method of increasing customer retention, which is a key aspect of any company’s overall success. Businesses can encourage customers to continue purchasing from them by providing such incentives, hence raising customer retention rates. In fact, according to an Accenture survey, loyalty program members in the Philippines spend 12% more on each transaction and 27% more annually than non-members. This increased spending translates into better revenue for firms.

2. Enhanced Customer Engagement

Loyalty programs also help businesses to engage with their customers in a more personalized and meaningful way. By collecting customer data such as purchase history, preferences, and demographics, businesses can create tailored marketing campaigns and promotions that resonate with their customers. For instance, a study by Colloquy found that 54% of Filipinos want personalized offers and recommendations from loyalty programs. By providing such personalized experiences, businesses can build stronger relationships with their customers and increase customer loyalty.

3. Improved Brand Loyalty

Loyalty programs not only improve customer loyalty but also foster brand loyalty. Customers who have high regard for a brand are more inclined to share and promote the brand to others, resulting in more customers and increased revenue. Additionally, it was also stated from a study by The Loyalty Report that 79% of Filipinos would promote and recommend a brand to others if their experience with regards to the company’s loyalty programs are good. By providing a positive and rewarding loyalty program experience, businesses can enhance brand loyalty and gain new customers through word-of-mouth marketing.

4. Increased Customer Lifetime Value

Lastly, loyalty programs can increase the lifetime value of customers for businesses. By encouraging customers to make repeat purchases and spend more, businesses can increase the revenue generated from each customer over their lifetime. According to a study by Bond Brand Loyalty, loyalty program members in the Philippines have a higher customer lifetime value, spending an average of 39% more than non-members. This increased spending over the customer’s lifetime translates to higher revenue for businesses.

We can see that Loyalty programs have proven to be successful for businesses in the Philippines – it’s even backed up by multiple studies that indicate how creating one could result in an increase in customer retention, engagement, brand loyalty, and customer lifetime value. So what’s there to think about? Start and take advantage of this marketing strategy before it’s too late! Start your loyalty program with ZAP– the No. 1 Loyalty Program Provider in the Philippines.

Business, Marketing

Latest Deals for Foodies & Adventurers on ZAP Deals

Apr 4, 2023 by Catherine Alcalde

Are you a foodie who loves trying out new restaurants and flavors? Or are you an adventure seeker always looking for the next thrilling experience? Whatever your passion, ZAP Deals has got you covered with its wide selection of exciting deals that you can enjoy and also be on budget!

ZAP Deals is an online marketplace that offers a variety of discounted deals for food and beverage, adventure and travel, health and wellness, and online shopping. Whether you want to go on an epic adventure, indulge in a sumptuous meal, or pamper yourself with a spa treatment, you would want to experience ZAP deals!

Let’s take a closer look at some of the newest and popular deals available!

1.) 20% on Food Panda’s Vouchers:

Satisfy all your cravings with FoodPanda’s 20% discounted vouchers from P300 worth – P1,000! Don’t let the summer heat or your budget keep you from enjoying your favorite restaurants. Simply order in with FoodPanda and enjoy your favorite treats in the comfort of your own home.

From refreshing smoothies to delicious ice cream, we’ve got everything you need to stay cool this summer. Plus, with our easy-to-use platform and quick delivery times, you can spend less time in the kitchen and more time relaxing. Don’t let hunger spoil your summer fun – order with FoodPanda today and let us handle the rest!

Grab this Deal

2.) 20% Off on the Caltex VIP Discount Card

Hit the road this summer and save big on fuel costs with our exclusive gas deal! Enjoy 20% off on the Caltex VIP Discount Card and fuel up for less, making every summer adventure an unforgettable (and affordable) experience.

Whether you’re planning a road trip or just exploring your local area, our hot deal will help you make the most of the season. Don’t miss out on this chance to maximize your summer savings and blaze a trail to your dream destinations!

Grab this Deal

3.) 30% Off on Banh Mi’s Deal Bundles:

Satisfy your cravings for authentic Vietnamese cuisine with our mouth-watering Banh Mi sandwiches! For a limited time only, we’re offering a special discount of 30% off on selected bundles!

2 Meatless Falafel Banh Mi Bundle

Choose healthy without compromising value with our 2 Meatless Falafel Banh Mi bundle at 30% off! Experience a Mediterranean take on a Banh Mi that’s vegan and vegetarian-friendly!

What’s included in this bundle?

2 pieces of Meatless Falafel Banh Mi (Falafel Patties, Cucumber, Pickled Carrots and Radish, Hoisin Sauce, and Cilantro)

Branches Available:
- SM Megamall
- SM Center Pasig
- Mandala Park
- Two Maridien
- Bonifacio Stopover
- Makati Medical Center
- Manila Doctors Hospital

Vegan Vermicelli Salad + Baked Kani Spring Rolls Bundle

What’s included in this Bundle?

The exclusive, Vegan Vermicelli Salad that is served in bowls — with noodles topped using fresh vegetables and cilantro that is best enjoyed with our special creamy peanut sauce and Vietnamese nuoc cham.

Besides the salad bowl, this bundle also comes with 9 pcs Baked Kani Spring Rolls with nuoc cham on the side for a more filling and enjoyable healthy meal.

Branches Available:
- SM Center Pasig
- Mandala Park

2 Spicy Lechon Banh Mi Bundle

You can now bring a friend to share this special offer — get 2 Spicy Lechon Belly Banh Mi at 30% off! This crowd-favorite sandwich was first launched in Cebu but later rolled out in all our branches due to public demand. Now, you can always order one if you’re missing this Cebu specialty.

What’s included in this bundle?

2 pieces Spicy Lechon Belly Banh Mi (Spicy Lechon Meat and Skin, BMKN Spicy Sauce, Pate, Cucumber, Pickled Radish & Carrots and Cilantro)

Branches Available:
- SM Megamall
- SM Center Pasig
- Mandala Park
- Two Maridien
- Bonifacio Stopover
- Makati Medical Center
- Manila Doctors Hospital

Grab this Deal

If you prefer to shop online, ZAP Deals has various online discounted offers that cater to foodies and adventurers. You can find deals for travels, services, learning platforms, activities, and more. These deals allow you to enjoy your favorite food and adventure-related products and services from the comfort of your home. Explore more deals, click here.

Business, E-Commerce Site

Loyalty Program for Businesses This 2023

Mar 14, 2023 by Catherine Alcalde

Are you looking for a loyalty program that will take your business to the next level in 2023? Look no further than the ZAP Loyalty Program for Businesses. With a program that’s designed to be both effective and efficient, ZAP is the perfect solution for businesses that want to keep their customers engaged and coming back for more.

One of the key features of the ZAP Loyalty Program is its customization options. Whether you’re a small business or a large chain, ZAP can create a program that’s tailored to your brand and your customers. And with easy integration with your existing point-of-sale system, getting started is a breeze.

But what really sets ZAP apart is its rewards system. With their online and offline rewards options for you and your customers, it’s there to help you promote your loyalty program and reach more customers. You can also track the success of your loyalty program and make data-driven decisions to improve it over time. It’s a win-win experience for you and your customers.

So, how does it all work? Your customers simply sign up for your loyalty program and start earning points for their purchases. As they accumulate points, they can redeem them for rewards like discounts, free products, and experiential rewards.

It’s an easy integration suitable for your business to increase customer retention and repeat buyers! So why wait? Sign up for ZAP Loyalty Program today and start building long-lasting relationships with your customers!

E-Commerce Site, Food Delivery

Love Brands? Become Part of The ZAP Affiliate Circle!

Feb 28, 2023 by Catherine Alcalde

Are you a student looking to make some extra money or a working-class individual looking for a side hustle? ZAP Affiliate Circle is the place to be.

By joining our community, you’ll have access to a variety of benefits that will help you succeed in your online business. From exclusive promotions and discounts, to personalized support and training, we have everything you need to take you to the next level. We believe that together, we can achieve more and we are excited to see you grow as a part of our circle

Here are some reasons why you need to be a part in the affiliate world of ZAP!

1. It’s Not Rocket Science.

Joining the ZAP Affiliate Circle is simple and easy. All you have to do is sign up on the affiliate website and start promoting ZAP products through your unique affiliate link. For every sale made through your link, you will earn a commission. Plus, as a member of the affiliate circle, you will also have access to exclusive discounts and promotions to share with your audience.

2. It’s Not Demanding.

One of the best things about being a part of the ZAP Affiliate Circle is the flexibility it offers. As a student, you can promote ZAP products on your social media accounts during your free time and earn money on the side. If you’re working full-time, you can still participate in the program by promoting ZAP products on your lunch break or during your commute

3. Enjoy a Variety of Brand Options

Another great aspect of the ZAP Affiliate Circle is the wide range of products that you can promote. Share brands that you love! From foodies who love sharing food reviews to explorers who enjoy trying out new experiences in new places, we’ve got merchants for every kind of affiliate. Dive deep and explore our partnered brands and share the love with your community! This means that there is something for everyone and you can easily find a product that aligns with your personal interests and the interests of your audience.

4. ZAP Values You

ZAP Affiliate Circle has a great support system in place to help you succeed. You value us but we value you more! When you join, not only will you earn at least 5% commission fees and exclusive discounts, but you’ll be part of a fun and inclusive community that shares the same values as you! The team at ZAP is dedicated to helping their affiliates succeed and will provide you with all the necessary tools and resources to help you promote their products effectively.
What are you waiting for? If you’re looking for a flexible and easy way to earn extra money, the ZAP Affiliate Circle is definitely the perfect deal for you! With a wide range of products to promote and a dedicated support team, the possibilities are endless. Sign up today and start earning money while promoting products that you love!

Food Delivery, Food Industry

Little ZAP’s of Love Campaign: A Love Food Adventure to Join This February 2023!

Feb 22, 2023 by Catherine Alcalde

Calling all the Foodies! This February, ZAP is launching a love campaign called “Little ZAP’s of Love!” It’s all about spreading love and happiness by treating yourself or others —in what way you might ask? Food Delivery!

What Is Little ZAP’s of Love?

Little ZAP’s of Love is a campaign to celebrate all the different types of love that you can feel for anyone in your life this 2023!

The goal is to surprise both new and loyal customers of ZAP Merchants who will order during our campaign. Participants have the chance of winning surprises such as meeting their favorite influencers and getting a surprise delivery!

How Can I Join Little ZAP’s of Love?

Little ZAP’s of Love is a campaign that embodies all the different types of love that you have in your life: family, friends, pets, career, hobbies, and more! But why not celebrate it with some yummy food? Yes you can join our Love Campaign by simply ordering some yummy food from our selected merchants until Feb.27,2023! Here are the steps:

1.) Order to any of our selected merchants such as Yogost, Project Kitchen, and Take Root on Feb 6-28, 2023!

2.) Enter the following codes in the “Notes” section upon check out from their E-Stores!

Jerico Code: JCOZAP

Yani Code- YNIZAP

Charlize Code- CLEZAP

3.) 6 lucky winners will be announced in our IG Page: PoweredbyZAP on Feb 28, 2023!

4. Winners will have a surprise delivery by their favorite influencers on March 3, 2023!

What Are The Terms and Conditions of Little ZAP’s of Love?

– Customers must place their orders until Feb 28,2023 and pick March 3 as the date for delivery to get a chance to have their order delivered by an influencer.

– Orders must only be within Metro Manila.

– Customers who place their orders only with participating ZAP E-Store Merchants will get this one in a million chance!

This February, hop into a love adventure! Don’t miss out on this amazing opportunity to win great prizes and help spread happiness to others by joining us on our social media page! Details will be posted soon so keep your eyes peeled and get ready to be inspired by our new campaigns!

Business, E-Commerce Site

Why having a Loyalty Program for The F&B Industry is Important

Feb 15, 2023 by Catherine Alcalde

“People do not buy goods and services. They buy relationships, stories, and magic”- Seth Godin. A great customer loyalty program is a great way to retain and build trust with your customers. If you want to make your business thrive, you have to make sure that what you are offering is something worth it! Your business is not just to dazzle people, it’s to create relationships and trust with your customers to what you have to offer and share. You might ask “Well how is that possible?” Here are 4 key reasons why businesses of any size should consider investing in a loyalty program:

Reward and retain customers

One major reason to create a loyalty program is to increase customer satisfaction and loyalty. Incentivizing customers through points, discounts, and gifts increases their satisfaction with their purchase and motivates them to support your business in the long run. When customers discover that they can earn and redeem points for every purchase, the first thing they will think of is that they will save more money and this will encourage them to come back to your store.

ZAP’s Loyalty Program helps merchants not just in the Food & Beverage Industry, but in every niche of business to help them create a positive customer experience and show appreciation to their customers. It is the perfect chance to create deeper and meaningful connections with your customers. Let us set up your Loyalty Program today.

Boost sales

Offering rewards and discounts to your customers motivates new and existing customers to try out different products and services.The promos and discounts can persuade them to make larger purchases than they otherwise would have, and even better- encourage them to make referrals that will help grow your revenue! Through consistent rewards, your customers are more likely to spread a good word about your business.

Reduce costs

A loyalty program not only encourages customer loyalty, but also reduces the costs of acquiring new customers. The cost of acquiring new customers is five times more expensive than retaining existing ones. While attracting new customers is important in increasing sales, it is more cost-effective to retain customers and build a long-term customer relationship with them. With a loyalty program, you will save a lot of time and money.

Solid brand awareness

Creating a loyalty program allows you to form a solid brand presence through the support of your strong base of loyal clients who are actively engaged with your business and helping you generate more revenue through word-of-mouth marketing. Apart from optimizing your social media marketing strategy, customers who are satisfied with what you’re offering can help increase brand awareness with the support that they give.

Customers may think that they may save money by choosing your business over another thanks to a loyalty program. This will encourage them to promote your business in their own platforms which enables you to establish a strong brand.

Takeaway
In an industry that is highly competitive, a great loyalty program will supercharge your sales, boost customer loyalty, and increase brand relevance. If you are interested in creating a loyalty program for your food and beverage business, ZAP can do an excellent job. ZAP’s Loyalty Program allows businesses to keep track and reach out to your loyal customers and tell them about the great products and services you offer. We also provide a hassle-free shopping experience to your customers by setting up your Loyalty Program and even your own E-Store. Want to turn your first-time customers into long-term ones? Talk to us now.

Business, Marketing

ZAP Affiliate Circle: Support Brands and Earn Online!

Jan 31, 2023 by Catherine Alcalde

Are you creative? Passionate & Lively? Want to explore and be your own content creator this 2023? If you are looking for a side hustle or project that you would love to work on this year you have come to the right place. But, first- What is ZAP Affiliate Circle?

ZAP Affiliate Circle

ZAP Affiliate Circle is an affiliate program powered by ZAP. We connect Merchants and Affiliates together in order to create a collaborative partnership that benefits both stakeholders. This newly launched program allows Merchants to tap into influencer marketing in a very cost-effective way to promote their products and services, while Affiliates can earn commission fees as an easy side-hustle for added income while promoting their favorite brands.

Our Goal: Share Brand Love!

From Foodies who love sharing food reviews to the explorer who enjoys trying out new experiences in new places, we’ve got merchants for every kind of affiliate. So, dive deep and explore our partnered brands and share the love to your community.

Benefits on Joining ZAP Affiliate Circle:

Anyone can join! If you are a student, beginner, working professional who wants a side-hustle, or someone dreaming to start your own content creation / influencer journey- we got you!

Get exclusive offers for you, your family, friends, and followers.
Support your favorite brands and local businesses.
It’s an easy side-hustle for full-time employees, workers, students, and influencers.
Being an affiliate- you have more exciting ventures for your content creation in your community! .

How to Join The ZAP Affiliate Circle:

Visit https://affiliate.zapestore.com/ to start your ZAP Affiliate journey

Within 3 days, we’ll email you your custom affiliate link

You will have your own website page that your followers can choose and shop from.

Promote your affiliate link on your social media channels

Create content promoting your affiliate link and post them on your IG, TikTok, etc. to attract your community to shop from all of ZAP’s merchants

Start earning!

Go get that bag and earn a commission fee for every successful purchase using your link!
TIP: keep promoting your link. Sit back, relax, and watch the commissions come in again and again and again!

Business, Marketing

ZAP Deals: Great Lifestyle Deals In One Place

Jan 24, 2023 by Catherine Alcalde

2023 is our year! It’s refreshing, exciting, and new! If you’re planning your calendar for new adventures that are budget friendly – read on.

Last year, we launched ZAP Deals– a great platform where you can explore great lifestyle deals that have a max discount up to 50% off from travel, food, accommodation, pet-care, services, and more from trusted brands! Put your adventure cap on, and learn about their latest deals yet!

1.Vikings Buffet: 25% Off Weekday Buffet for 25 Pax

Vikings Buffet is perfect for group celebrations whether it’s with your family and friends! They have a wide array of delicious cuisines, you’re sure to leave with a happy tummy and good memories. So, Party on!

Learn More About This Deal

2.Citiflora: 30% Off Dozen Roses

Handpicked and arranged flowers from Citiflora? Remind that special someone of your love by giving them this sweet smelling bouquet of 1 dozen roses – all without breaking the bank!

Pro Tip: purchase the voucher today and redeem on special occasions like upcoming birthdays, anniversaries, or Valentine’s day!

Learn More About This Deal

3. 8 Suites Tagaytay: 30& Off Staycation

We have 3 types of deals for 8 Suites Tagaytay! Take your pick below:

35% off on a Romantic Staycation for 2

If you’re looking for a quiet, cozy getaway this holiday season, come to 8 Suites Tagaytay! Bring someone special and get a 30% discount on an overnight stay for 2! They also have inclusions of 2 breakfast and 20% off on all F&B!

Learn More About This Deal

30% off on Exclusive Overnight Stay (30pax)

If you want to celebrate the holidays with a company retreat, barkada trip or family reunion – this is the deal for you! Get a 30% discount on an exclusive overnight stay (30 pax) at 8 Suites Tagaytay and have the whole venue to yourselves!

Includes breakfast for 30 pax, free use of garden space for dinner or any special event, and exclusivity of the whole venue

Learn More About This Deal

30% off on Glamping Package

Make the most of your holiday by reconnecting with both your favorite people and with nature! Get 30% off on an overnight stay at 8 Suites Tagaytay. Includes breakfast, smores pack, bonfire and free use of jacuzzi.

Learn More About This Deal

4. Berjaya Makati Hotel: 35% Off on Room Packages

Get 30% discount on an overnight stay (with breakfast buffet for 2) at Berjaya Hotel Makati! It’s within walking distance to the Ayala Museum and Greenbelt if you’re looking for a stroll with your date or bff! It is easy to get around town from the place, making it one of the most sought-after hotels in Makati!

Learn More About This Deal

5.Boracay Adventure: 30% Off Scuba Diving Lesson

This Underwater Activity will give you the experience to dive underwater at about 6-meters deep with an air regulator attached on your back. This is a 3 hours activity that includes the orientation, training and the actual diving. You will be accompanied by our Diving Master all through-out the activity.

Inclusions : Diving Equipment, Diving Instructor ,Photo and Video Underwater, Certification, Towel and Drinking Water, Monitored by our very own PADI Director Peter Tay.

Learn More About This Deal

3. UltraBoxx Boxing Club 30% Off on 5 Boxing Sessions

Make getting fit fun and get in the zone with UltraBoxx’s 30% discount on their boxing sessions! Stay focused on your fitness journey by signing up for 5 sessions right off the bat.

Inclusions: Warm up, Run through of basic boxing moves, Actual workout, Cool down

Learn More About This Deal

Business, Marketing

Entrepreneur’s Guide to Social Media

Jan 24, 2023 by Catherine Alcalde

The world of online entrepreneurship is growing by the day, and with that growth comes an increased demand for those who can navigate it successfully. There are a number of things that you need to know if you want to start your own online business and how to market yourself effectively. To help you out, here are a few tips to help you get started on your online journey!

Learn where to find your target audience.

A target audience is the group of people who are most likely to buy your product or service. So to find your target audience, you need to do some research. Start by figuring out who your potential customer is. For example, are you selling a product that appeals to mothers? If so, your target audience might be women who live in the suburbs and have young children. Once you know who your potential customers are, you can figure out where they’re likely to look for products or services like yours and make your content specifically for them.

2. Develop a strong branding strategy.

A strong brand makes your business stand out in a crowd. When potential customers see your brand on an advertisement or in a store, it should be instantly recognizable. A great way to get people to recognize your brand is through your product and service. A strong branding strategy could be your logo, making it simple and eye-catching. It could also be the way that your product is known for and the marketing around your brand.

3.Make sure you have a website that’s well-designed and easy to use.

A good website makes it easy for your customers to find information they need so they can make a purchase. It should not only look great, but it should be easy to navigate and offer seamless transactions.

4.Make use of social media marketing.

Social media marketing is a great way to connect with your customers and promote your products. Platforms like Facebook, Instagram, and Tiktok are a great place to connect with your customers and build a community around your brand. You can use social media to post updates about your products to engage with your audience.

5.Engage with your customers on a regular basis.

By engaging with your customers on social media, you can send them updates on your latest products and promotions. If you are looking for the right service provider to help you grow your online business- ZAP is for you. We will equip you to accept, fulfill, and deliver orders to customers with ease with your very own branded eCommerce website by setting up your own E-Store.

With the ZAP Team, merchants are able to offer same-day delivery with Grab, Lalamove, or Borzo integration. Give customers an easy-to-use online ordering platform for instant or scheduled pick up or delivery.

If you are interested to start your loyalty program and upgrade your marketing initiative for the year 2023, we have ZAP’s Loyalty Program and ZAP Fetch to help you target your market and help send promos and make your customer’s shopping experience exciting! Exploring different kinds of platforms for sales revenue can be daunting for business owners. ZAP Deals is an online platform where you can offer your brand’s discount offers where you can gain valuable customers. Interested? Contact us.

Business, Marketing, Uncategorized

Here’s How to Increase Traffic for Your Online Store

Jan 16, 2023 by Catherine Alcalde

Now that you have a website, it’s important to make sure that people can find it. Setting up your online store is one thing, and it’s another to entice visitors and customers to view and make an order from your store. But how? Read on for these simple tips to get more visitors to buy your products!

1.Make your products easy to find.

One of the first things you need to do is make sure your store is easily found online through search engines like Google. Your website should show up at or near the top of the search results page when someone searches for a relevant keyword. This will help increase the number of people who visit your website since they won’t have to dig around for it themselves. Additionally, it will also help you get more website traffic which can lead people to your online store to make purchases.

2. Use social media to promote your products.

Social media is an excellent way to market your products and attract new customers to your online store. You can use social media platforms like Facebook, Twitter, Tiktok, and Instagram to share your products and engage potential customers. Be sure to regularly post engaging content to engage your audience. Post photos and videos of your products to attract new customers and build brand awareness for your store.

Make sure your website has lots of relevant and quality content that visitors can read and find useful. This will increase the likelihood of them returning to your site in the future. By creating contents that lead to your website, you increase your visitors by transferring traffic.

3. Offer a Good Shopping Experience.

It is imperative to take the right steps to make your products easily available for purchase both online and offline. People shop online because they get convenience, save money, and can get things delivered right to their doorsteps.

The checkout process is critical to the success of your online store. Providing a great shopping experience for your customers is crucial in encouraging repeat purchases. Good user experience design can help encourage people to spend more time on your website and ultimately make a purchase.

Make your payment process simple and secure. Making payments should be simple and secure to ensure that your customer’s credit card information is protected. Ideally, you should use a third-party payment gateway to process transactions securely and protect your customer’s data.

With ZAP E-Store, building an online presence couldn’t be easier! ZAP connects consumers to different food and beverage businesses through E-Store services that power online order fulfillment and build a relationship with customers that makes them want to come back.

Businesses don’t need to shell out thousands of dollars for expensive website developers. Simply contact The ZAP Team, and they’ll provide you with just about everything you need for a fully functional and effective online store!

Category: Articles

1.) 20% on Food Panda’s Vouchers:

2.) 20% Off on the Caltex VIP Discount Card

3.) 30% Off on Banh Mi’s Deal Bundles: