Month: September 2023

PTT’s Road to Recognition: Navigating the Filipino Market

In their quest to further expand in Southeast Asia, Thai conglomerate PTT set their sights on conquering the Filipino market. But such a task is easier said than done. With 26 years of local experience through PTT Gas Stations and Cafe Amazon, PTT has learned that it’s no mean feat to both acquire and retain customers in Philippines’ ever-dynamic landscape. And so, even a multinational powerhouse like PTT needed a special strategy to change the game.

The CHALLENGE: RECOGNITION in the Filipino Market

Overcoming well-established competitors (like Shell, Petron, and Chevron) are the main hurdle for multinational companies seeking to enter or make an impact in the local market. Quality wise, PTT was confident that their products could compete against the Big 3. However, that meant nothing if the lack of brand awareness meant that customers barely even knew about them. Additionally, price considerations also heavily influenced patronage at gas stations. Both of which proved to be pain points for PTT as they continued to strive for local recognition. 

The Recipe for Success: PTT’s Loyalty Strategy

In an effort to hit two birds with one stone, and with encouragement from a trusted colleague, PTT partnered with ZAP to create their very own loyalty program. This not only elevated brand awareness and customer engagement, but also provided a competitive edge through better prices and rewards for loyal patrons.

However, as is often the case with big businesses, introducing new processes can often be tricky, due to the scale of operations and the sheer number of people involved. The franchisee status of a couple of PTT’s branches also provided an extra challenge – but the ZAP team’s warm support and dedication ensured that any challenges that arose were swiftly addressed and resolved.

The Result: Achieving Brand Awareness

The introduction of a loyalty program became the game-changer that PTT was looking for. ZAP’s comprehensive training and provided materials empowered them to effectively promote their loyalty program, leading to some branches experiencing a sudden spike in customer visits and transactions. The overwhelmingly warm reception that some branches received led to a 200% increase in customer visits and 65,754% increase in points redeemed after just their second month of operations, proving that customers were eager to engage with the program. 

Internally, PTT also enjoyed an unexpected bonus—the ability to monitor branch performance in real-time. With their decentralized operations, live data was often hard to acquire. Thanks to the loyalty program though, they now had immediate access to loyalty transaction statistics, giving them a quick and easy way to gauge their overall performance anytime they want.

Some stations (dealers) had such a good reception to the program that they would be the ones to take initiative and ask us about updates regarding the loyalty cards and system. 

– Jonah Angeles, Corporate Communications Manager

Onward and Upward: PTT’s Vision for the Filipino Market

Now that PTT has secured its position in the market and continues to grow, they’re setting their sights on becoming a household name in the Philippines, much like they are in Thailand. Their successful loyalty card in Thailand, known as the ‘Blue Card,’ was one of their greatest assets, encouraging customers to support their various brands as they continued to diversify their business. Perhaps we can look forward to them extending these benefits to the Philippines, and further solidifying their place in the local market! 

Are you ready to take your business to new heights? PTT’s remarkable journey in Thailand and with ZAP Loyalty showcases the true power of loyalty programs. Elevate your brand, engage your customers, and outshine your competition. The road to success starts with a single step. Schedule a personalized consultation & demo today and discover how ZAP Loyalty can help you conquer your market!

Customer First: Kamiseta’s Journey of Excellence

“Luxury made affordable.” This is the impactful main tagline of Kamiseta, a well-loved brand whose sole purpose is to address the wellbeing of the total woman. Driven by a passion for enhancing beauty both inside and out, Kamiseta evolved from fashion to embracing skincare too. Despite being a relatively new player in the beauty clinic industry, they defied the odds by opening two branches in their first year alone. And today, after six years of unwavering commitment to quality service, they proudly boast five thriving locations – with more on the way!

To make a person feel better about themselves, not only with the clothes they wear but of course being more confident about their skin, about their beauty, as far as the face and body is concerned.

– Jojo Jose, Kamiseta

Goal: Reignite, Reward and Reconnect 

As other businesses that relied on F2F interactions to operate may have experienced, resuming services post-pandemic proved to be a struggle. Luckily, their steadfast customer base gave them some stability that allowed them to take the time to recover. Acknowledging that their loyal patrons were experiencing similar stresses in their own lives, they set out to create a special initiative that would mutually benefit both their business and their loyal customers.

Solution: The Power of a White Label Loyalty Program 

Enter ZAP Loyalty Solution. As recommended by a trusted friend, they decided that a white label loyalty program could be the very thing they were looking for. Their hopes for the loyalty program were three-fold: (1) to simply reward their customers, (2) to set themselves apart from the increasing competition and (3) to inspire customers to become active advocates and encourage others to try Kamiseta. 

With the help of ZAP’s dedicated support team, Kamiseta found the process of integrating the loyalty program with their current operations relatively smooth & simple. Documents, setup, installation, and training were expertly guided by ZAP, enabling Kamiseta to launch the program in just two weeks!

With its simple interface, the loyalty program made it effortless for both staff and customers to understand and engage. Since Kamiseta’s goal was to primarily reward their loyal customers, the loyalty program required little to no effort on their end to maintain or operate. 

[ZAP’s] system and processes are pretty simple, and easy. And it was a fit to our way of doing things. In spite of the fact that [our staff] are not really techy people, it was not that difficult for them to learn how to use it.

– Jojo Jose, Kamiseta

Result: Providing a Quality Customer Experience 

The outcome? Kamiseta achieved every goal they set for their loyalty program. Customers were loyal to their brand despite the increasing competition and profits were positively affected, even loyalty transaction amounts showed a tremendous improvement of a 178.95% increase. Customers also proved to be less reserved when spending (as they knew the program would reward them in one way or another) with the average transaction amount increasing by 38.11% (from their first to most recent year). The brand’s customer base also continued to grow with a 47.58% increase in new members. 

As a luxury beauty brand with high standards of service and customer-centric values, a loyalty program was the perfect solution. Operating seamlessly in the background, it allowed Kamiseta to consistently delight customers, reinforcing the brand’s legacy of exceptional care and service.

Kamiseta’s journey is a testament to the transformative power of loyalty, bringing their ‘Luxury made affordable’ mantra to life in a way that continues to captivate, reward and grow their clientele to this day.

Ready to redefine your brand’s success story? Join the ranks of Kamiseta, Nature Republic, Lego and more,  and embark on your own journey of loyalty-driven growth with ZAP. Don’t miss out on the opportunity to captivate, reward, and expand your customer base. Schedule a personalized demo today and discover how ZAP can transform your business!