Since its establishment in 2012, ZAP has strived to empower customers and businesses through its rewards and loyalty programs, and as it celebrates 11 years of supporting its partners with loyalty solutions, it has achieved and evolved into so much more.
From Humble Beginnings to Industry Innovations
The first version of ZAPtag, an open-loop loyalty program, launched in 2013 with 50 partner merchants. By the end of the year, ZAP had partnered with 230 merchants—a number that grew when it was updated to a closed-loop loyalty program, giving businesses even more control over their loyalty programs and improving customer loyalty.
However, that wouldn’t be the last time ZAP would have to adapt and innovate. In 2020, ZAP launched the ZAP E-Store in response to the pandemic when nearly all businesses shifted online. ZAP E-Store provided an e-commerce platform for businesses to sell their products and services online, which was also seamlessly integrated with the ZAP loyalty program.
With timely moves and a merchant-first approach, ZAP has managed to stay relevant and ahead of the curve in their industry, with no plans of stopping anytime soon.
Always Looking Ahead
New Markets
As a company committed to helping businesses effectively foster relationships with their customers, ZAP is always exploring and embracing new opportunities and markets to serve.
This year, ZAP is looking to broaden its reach by expanding outside of Metro Manila and beyond the Philippines. They will be rekindling their presence in Malaysia—once again offering new and improved services to Malaysian customers and businesses—further moving towards their goal of becoming the leader in loyalty solutions in Southeast Asia.
New Ideas
One of the new services it’ll be offering is a suite of business solutions that will help merchants get to know their customers much easier. Business owners will be able to gather insights on consumer behavior, create and launch personalized campaigns based on data, and receive feedback on their customers’ experiences.
ZAP is also set to launch its new service and table reservation platform, ZAP Reservations, where customers can use their loyalty account to easily make reservations and businesses can efficiently stay on top of their operations.
New Experiences
ZAP wants to see its partner businesses grow alongside them. This is why it’s always looking for ways to enhance support and stay up-to-date on the latest innovations in technology. By boosting their A.I. efforts, ZAP will not only be improving its services; it’s also gearing up to introduce new platforms that adapt to the evolving needs of businesses and their customers. This way, it can continue to help businesses optimize their daily operations and customer relationship management.
ZAP has grown tremendously over the past 12 years, but it’s just getting started. ZAP envisions itself growing into an all-in-one, end-to-end platform that captures every interaction from the moment a customer encounters a business to the moment they come back. With 2,000 brands and 4 million users and counting, ZAP remains committed to continuously supporting and delivering loyalty solutions to its partners for years to come; this unwavering dedication is what keeps ZAP going.
