It’s that time of year again! For many businesses, the holiday season is a particularly lucrative time of year – sales tend to increase significantly over the rest of the year, and this can have a serious positive impact on the bottom line of your business. So what can you do to help ensure that your business is able to take full advantage of this opportunity?
Well, one of the most effective things you can do is to start selling online via an online store and if you have one already… it’s not too late to step up and find more ways to make your marketing initiatives to better perform and grow efficiently! Inspired by ZAP’s webinar called: Grow Your Home Food Business- here’s our tips for you to run a successful year ahead!
Starting an E-Store is a great way to grow your business and gain new customers in the festive period and beyond. By having an online shop, you can reach people all around the world, and sell your products or services to customers in your area as well as those further afield. Start your e-store with ZAP.
2.) Set Up Your Loyalty Program:
A loyalty program offers a number of benefits to you and your customers. It can help to increase sales and build stronger relationships with your customers, while also encouraging repeat business by offering special discounts to loyal customers. Setting up a loyalty program doesn’t have to be complicated or expensive – there are a number of options out there that allow you to set up a loyalty program quickly and easily. Set up Your Loyalty Program.
SMS marketing is an underrated marketing strategy and can easily be overlooked in favor of more ‘flashy’ tactics such as social media and email marketing campaigns. ZAP Fetch– our latest marketing precision tool offers an effective way of getting your message out there and engaging with customers. You can promote your customized discount codes for a particular product/ service and announcements and be able to target specific markets according to your campaigns.
You can also use text messages to encourage customer testimonials, which can help you to build up a following of loyal customers who are likely to recommend you to their friends and family.
WEBINAR: Grow Your Home Food Business
If your starting your culinary empire from home, view our Webinar: Growing your Home Food Business to learn the best way to grow your business from home, and take your store online. Utilizing ZAP’s E-Store, problems such as manual orders, payment verification, and delivery integration become a thing of the past.
