In 2021, around 2 billion people in the world were already doing their shopping digitally. In the same year, global e-commerce retail sales reached 4.9 trillion dollars which is also expected to increase by 50% in the next four years. This just shows how big of an impact a website can have on the growth and sales of your business.
Worldwide Reach
Unlike a physical store, an online store operates 24/7. This gives your customer the convenience of scanning your products whenever and however they want. Wherever they are in the world or what device they’re using, they will have access to your business. It also helps you introduce your business to the international market and increase your sales. You can make your business go global from the comfort of your home. Once you have established your online presence, anyone from anywhere can become a prospective customer.
Brand Credibility
Consider your website as the digital frontline of your business. An all-in-one digital store where you can post information, updates and announcements relevant to your audience that will catch their attention and spark their interest in buying your products. This is where they can get to know you and contact you. An online presence also builds your customer’s trust and assures them of your brand’s credibility since most shoppers start their product research by looking it up on the internet. They base their trust and judgment of your business according to your online information.
Cost-effective
Websites are flexible and affordable. The online store saves you the cost of leasing a space for your business, unlike the traditional brick-and-mortar store. You can create and customize it anytime. Try different designs and styles without having to spend money and time buying displays. You also won’t have to stress about hiring different people to manage your online store since you can simply manage it all on your own.
Take-away
Starting your own website and online store can be overwhelming. But with the right e-commerce platform, creating one can be worry-free. Shopify is one of the most trusted platforms of business owners to jump-start their online journey. Kickstart your website with Shopify and ZAP now and have your business be part of the growing community of successful business owners.
